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How Kohl's Remains A Leader In The Retail World
Manage episode 374389686 series 2465384
Content provided by Mission. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mission or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Kohl’s has been around for decades, and it has earned the distinction of being a household name. But staying at the top of the retail industry is no easy feat. On this episode, Christie Raymond, the CMO of Kohl’s, explains how the brand stays innovative, builds partnerships, and shapes its messaging to meet consumers where they are and keep pace with them as they evolve.
Tune in to learn:
- What’s on deck for Kohl’s right now? (1:50)
- How Kohl’s continues to evolve (4:30)
- Rolling out a major partnership (6:20)
- Revamping your loyalty program (9:30)
- Why you need to keep things simple (12:00)
- The role of AI and machine learning at Kohl’s (13:00)
- What does experimentation and innovation look like at Kohl’s? (14:30)
- Building teams and developing leaders (18:00)
- Balancing the need to move fast but stay focused (21:30)
- What it means to be a modern-day marketing leader (26:10)
- The importance of being an empathetic leader (30:00)
--
Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
510 episodes
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Manage episode 374389686 series 2465384
Content provided by Mission. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mission or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Kohl’s has been around for decades, and it has earned the distinction of being a household name. But staying at the top of the retail industry is no easy feat. On this episode, Christie Raymond, the CMO of Kohl’s, explains how the brand stays innovative, builds partnerships, and shapes its messaging to meet consumers where they are and keep pace with them as they evolve.
Tune in to learn:
- What’s on deck for Kohl’s right now? (1:50)
- How Kohl’s continues to evolve (4:30)
- Rolling out a major partnership (6:20)
- Revamping your loyalty program (9:30)
- Why you need to keep things simple (12:00)
- The role of AI and machine learning at Kohl’s (13:00)
- What does experimentation and innovation look like at Kohl’s? (14:30)
- Building teams and developing leaders (18:00)
- Balancing the need to move fast but stay focused (21:30)
- What it means to be a modern-day marketing leader (26:10)
- The importance of being an empathetic leader (30:00)
--
Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
510 episodes
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Similar to Marketing Trends
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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