Digital Nudge • Fabio Pereira & Linda Rising

GOTO - Today, Tomorrow and the Future

This interview was recorded for the GOTO Book Club.
gotopia.tech/bookclub
Fabio Pereira - Author of "Digital Nudge" & Head of Open Innovation Labs in Latin America at Red Hat
Linda Rising - Author of various books & Computer Software Consultant and Professional
DESCRIPTION
35,000. That's the average number of decisions a person makes every day. Have you ever wondered how many of these are digital decisions — ones made using technology like smartphones, wearables or laptops? How about decisions that computers, algorithms and artificial intelligence make for us?
The vast majority of our decisions are influenced by irrational and emotional factors. For decades, scientists have been studying so we can better understand how it is possible not only to predict but also influence decisions through interventions on the environment where decisions are made.
Learn more by diving into this GOTO Book Club episode with Fabio Pereira and Linda Rising.
The interview is based on Fabio's book "Digital Nudge"
Read the full transcription of the interview here
RECOMMENDED BOOKS
Fabio Pereira • Digital Nudge
Daniel Kahneman • Thinking, Fast and Slow
Thaler & Sunstein • Nudge
Dan Ariely • Predictably Irrational
Robert B Cialdini • Influence, New and Expanded
Cathy O'Neil • Weapons of Math Destruction
Nir Eyal • Indistractable
Eckhart Tolle • The Power of Now
Linda Rising • Design Patterns in Communications Software
Linda Rising • The Pattern Almanac 2000
Linda Rising • The Patterns Handbook
Linda Rising • Fearless Change
Linda Rising • More Fearless Change

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Chapters

1. Intro (00:00:00)

2. Behavioral economics (00:03:05)

3. 35,000 decisions a day (00:04:22)

4. The danger of digital nudging (00:07:43)

5. Humans are highly irrational & biased (00:10:18)

6. Technology has taken over our attention (00:23:19)

7. Positive aspects of digital nudging (00:31:22)

8. Outro (00:36:24)