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So You Want to Promote a Race, Part 4 with Graham Costa
Manage episode 375042871 series 2764804
Race promotion is a learned trade. There is a guide, but the real lessons are learned through trial and error, and with a lot of help and experience. Without good events our community is nothing but solo training and group rides. A great event can make someone's year and can become a focal point of a summer. In today's episode we talk with Graham Costa on how he and his team have brought together local interests and created a legitimate community event and bike race.
We are brought to you this week by -- say goodbye to the generic face wash on your counter because is here to save the day when it comes to your skin. We are rough on our skin as bike racers and Caldera Lab and its line up of products is here to help repair the damage we do by loving the sport we do. Use the promo code "criteriumnation" for 20% off your order.
100 episodes
Manage episode 375042871 series 2764804
Race promotion is a learned trade. There is a guide, but the real lessons are learned through trial and error, and with a lot of help and experience. Without good events our community is nothing but solo training and group rides. A great event can make someone's year and can become a focal point of a summer. In today's episode we talk with Graham Costa on how he and his team have brought together local interests and created a legitimate community event and bike race.
We are brought to you this week by -- say goodbye to the generic face wash on your counter because is here to save the day when it comes to your skin. We are rough on our skin as bike racers and Caldera Lab and its line up of products is here to help repair the damage we do by loving the sport we do. Use the promo code "criteriumnation" for 20% off your order.
100 episodes
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