Tom Bruce - Founder & CEO of Conversion Path: Finding Your Niche, Marketing Attribution, Narrowing Your Focus, and Letting Go of Control
Manage episode 375102509 series 3422025
Tom Bruce is the Founder and CEO of Conversion Path. Conversion Path provides e-commerce brands competitive advantages in remarketing, Google Shopping, and paid search engine optimization.
Tom started his career as a CPA and CFO for early-stage ventures. As a former CFO turned marketer, he saw an opportunity to use his financial background to optimize digital marketing efforts.
In this episode, you’ll learn:
- How to find your niche
- How equity drives motivation
- How marketing attribution is broken
- The importance of narrowing your focus
- How to let go of control as a business owner
Follow Tom on LinkedIn
Connect
Follow Callan on LinkedIn
97 episodes