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Tom Bruce - Founder & CEO of Conversion Path: Finding Your Niche, Marketing Attribution, Narrowing Your Focus, and Letting Go of Control
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Tom Bruce is the Founder and CEO of Conversion Path. Conversion Path provides e-commerce brands competitive advantages in remarketing, Google Shopping, and paid search engine optimization.
Tom started his career as a CPA and CFO for early-stage ventures. As a former CFO turned marketer, he saw an opportunity to use his financial background to optimize digital marketing efforts.
In this episode, you’ll learn:
- How to find your niche
- How equity drives motivation
- How marketing attribution is broken
- The importance of narrowing your focus
- How to let go of control as a business owner
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