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3 tips to Setup your Recruiting Website for Inbound Marketing with Janet Bartoli
Manage episode 375549043 series 3270174
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This week LJ and Rob sat down with Janet Bartoli, Found of Bartoli Consulting.
Janet and her team focus on helping recruiting & staffing companies use inbound marketing to attract top talent & clients.
Janet believes the first step for inbound is to get your website set up for success.
Here are Janet’s three tips:
1. User Experience - Navigational ease and logical user interface that transforms users into customers seamlessly & immediately informs the visitor who you are and who you help.
2. Visibility - An invisible website is as good as a nicely designed paperweight. If search engines can't find you, you're pouring money down the drain. How? Get Google Search Console set up and have a full technical and content audit and analysis done by an SEO professional.
3. Lead Capture - Your 5-page site with one contact form? It's a relic. Multiple contact options pave the way for more potential client interaction.
Bonus Tip: A content strategy that wins searchability once the new Google Search Generative Experience rolls out next year.
If you want to learn more, follow Janet on Linkedin or DM on the platform.
This episode is brought to you by Leap Consulting Solutions.
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