101: Part 2: Navigating Podcasting for Your Personal Brand in 2023

More Than Social Podcast

Learn how to navigate podcasting for your personal brand in 2023. In this episode, Bryan and I pull back the curtain in part 2 of our podcasting series to give you an exclusive look into the meticulous process of creating and sharing our podcast. Join us as we take you through each step of our pre-recording routine, dive into the tools we use, and uncover the strategies that drive our podcasting success. We take you behind the scenes and share the thought and effort invested in ensuring top-notch audio content. Discover the equipment we use for our recording setup, from the camera and tripod that create our visual landscape to the microphone that captures our voices with utmost clarity. Curious about our secret to seamless delivery? We give you a peek at our teleprompter choice, providing an insight into how Lisa maintains a natural flow while engaging our audience. Learn about the recording software that transforms our ideas into reality, the editing system, and the production team that polishes the final product. But the process continues beyond recording. We share our preferred hosting platform and walk you through uploading each podcast episode. Witness the art of repurposing as we discuss converting podcast content into compelling blogs and effective email marketing. Navigating the world of social media can be overwhelming, and this is why we share our posting schedule that maximizes engagement while maintaining a consistent online presence. As a bonus, we shed light on the project management system that keeps us organized, ensuring that every aspect of our podcast creation falls into place seamlessly. We talk about:

• [0:00] Intro
• [1:25] The 6 steps we take in pre-recording
• [3:00] Behind the scenes of recording this podcast
• [4:20] Our camera and tripod
• [5:30] The microphone we use
• [6:45] What we use as a teleprompter
• [8:00] Our recording software
• [9:40] Our editing system
• [11:10] Doing podcast uploads and our preferred hosting platform
• [12:15] Repurposing this podcast into a blog and email marketing
• [14:05] Our social media posting schedule
• [17:50] How to get people to know your new episode is released
• [18:40] The project management system we use

Resources mentioned in this episode:

• Episode 100: https://lisaanne.ca/part-1-navigating-podcasting-for-your-personal-brand-in-2023
• Ultimate Personal Brand Podcast Cheat Sheet: https://learn.lisaanne.ca/brandedpodcastguide
• RiverSide: https://www.riverside.fm/?via=lisaannecoaching
• Our producer: www.simonacostantini.com / www.instagram.com/costantiniproductions

Connect with me

• Website - https://lisaanne.ca
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching
• LinkedIn - www.linkedin.com/LisaAnneCoaching
• Facebook Group - www.facebook.com/groups/MoreThanSocial