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Content provided by Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR, Philipp Westermeyer, CEO of OMR / Scott Peterson, Digital marketing editor, and OMR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR, Philipp Westermeyer, CEO of OMR / Scott Peterson, Digital marketing editor, and OMR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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with LIT Create founder Christopher Leidinger

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Manage episode 376060036 series 1734321
Content provided by Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR, Philipp Westermeyer, CEO of OMR / Scott Peterson, Digital marketing editor, and OMR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR, Philipp Westermeyer, CEO of OMR / Scott Peterson, Digital marketing editor, and OMR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Christopher Leidinger is a branding expert as founder LIT Create. He has been instrumental in the rebranding of major fintech players in Nuri and Solarisbank, as well as smaller scale enterprises ranging from a chemistry startup and a chocolate startup to an AI food delivery startup, a craft spirit brand and even an underground techno club in Berlin. Furthermore, LIT has worked with Airbnb, Volkswagen and Hyundai on various image and ad campaigns. We discussed the state of branding, what it is, how it’s evolved and why every company, big or small, should be cognizant of the image it projects and also got Christopher’s take on Twitter’s rebrand to X.
  continue reading

71 episodes

Artwork
iconShare
 
Manage episode 376060036 series 1734321
Content provided by Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR, Philipp Westermeyer, CEO of OMR / Scott Peterson, Digital marketing editor, and OMR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR, Philipp Westermeyer, CEO of OMR / Scott Peterson, Digital marketing editor, and OMR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Christopher Leidinger is a branding expert as founder LIT Create. He has been instrumental in the rebranding of major fintech players in Nuri and Solarisbank, as well as smaller scale enterprises ranging from a chemistry startup and a chocolate startup to an AI food delivery startup, a craft spirit brand and even an underground techno club in Berlin. Furthermore, LIT has worked with Airbnb, Volkswagen and Hyundai on various image and ad campaigns. We discussed the state of branding, what it is, how it’s evolved and why every company, big or small, should be cognizant of the image it projects and also got Christopher’s take on Twitter’s rebrand to X.
  continue reading

71 episodes

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