A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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continue reading
Content provided by Mike Koelzer, Pharmacist and Mike Koelzer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Koelzer, Pharmacist and Mike Koelzer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Packaging with Purpose: Phill Box | Melinda Su-En Lee, Parcel Health
Manage episode 376067631 series 2539326
Content provided by Mike Koelzer, Pharmacist and Mike Koelzer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Koelzer, Pharmacist and Mike Koelzer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Overview:
- Guest: Melinda Su-En Lee, Co-Founder and CEO of Parcel Health
- Melinda talks about developing sustainable medication packaging to replace plastic pill bottles
- She discusses the importance of marketing and branding for pharmacies using their product
Key Topics Covered:
- Inspiration for starting Parcel Health and developing the Phill Box
- Design process and iterations of the Phill Box
- Safety features and ease of use, especially for elderly patients
- Marketing strategies and pivoting from sustainability focus to highlight benefits for pharmacies
- Customized branding and marketing opportunities on the Phill Box for pharmacies
- Importance of physical/tangible marketing tactics compared to digital
- How marketing and advertising has changed over the years
- Balancing functionality and sustainability in product development
Resources Mentioned:
- Parcel Health website: https://parcelhealth.co/
The Business of Pharmacy Podcast™ offers in-depth, candid conversations with pharmacy business leaders. Hosted by pharmacist Mike Koelzer, each episode covers new topics relevant to pharmacists and pharmacy owners. Listen to a new episode every Monday morning.
276 episodes
Share
Manage episode 376067631 series 2539326
Content provided by Mike Koelzer, Pharmacist and Mike Koelzer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Koelzer, Pharmacist and Mike Koelzer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Overview:
- Guest: Melinda Su-En Lee, Co-Founder and CEO of Parcel Health
- Melinda talks about developing sustainable medication packaging to replace plastic pill bottles
- She discusses the importance of marketing and branding for pharmacies using their product
Key Topics Covered:
- Inspiration for starting Parcel Health and developing the Phill Box
- Design process and iterations of the Phill Box
- Safety features and ease of use, especially for elderly patients
- Marketing strategies and pivoting from sustainability focus to highlight benefits for pharmacies
- Customized branding and marketing opportunities on the Phill Box for pharmacies
- Importance of physical/tangible marketing tactics compared to digital
- How marketing and advertising has changed over the years
- Balancing functionality and sustainability in product development
Resources Mentioned:
- Parcel Health website: https://parcelhealth.co/
The Business of Pharmacy Podcast™ offers in-depth, candid conversations with pharmacy business leaders. Hosted by pharmacist Mike Koelzer, each episode covers new topics relevant to pharmacists and pharmacy owners. Listen to a new episode every Monday morning.
276 episodes
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Similar to The Business of Pharmacy Podcast™
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
…
continue reading
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…
continue reading
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continue reading
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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