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Packaging with Purpose: Phill Box | Melinda Su-En Lee, Parcel Health
Manage episode 376067631 series 2539326
Overview:
- Guest: Melinda Su-En Lee, Co-Founder and CEO of Parcel Health
- Melinda talks about developing sustainable medication packaging to replace plastic pill bottles
- She discusses the importance of marketing and branding for pharmacies using their product
Key Topics Covered:
- Inspiration for starting Parcel Health and developing the Phill Box
- Design process and iterations of the Phill Box
- Safety features and ease of use, especially for elderly patients
- Marketing strategies and pivoting from sustainability focus to highlight benefits for pharmacies
- Customized branding and marketing opportunities on the Phill Box for pharmacies
- Importance of physical/tangible marketing tactics compared to digital
- How marketing and advertising has changed over the years
- Balancing functionality and sustainability in product development
Resources Mentioned:
- Parcel Health website: https://parcelhealth.co/
The Business of Pharmacy Podcast™ offers in-depth, candid conversations with pharmacy business leaders. Hosted by pharmacist Mike Koelzer, each episode covers new topics relevant to pharmacists and pharmacy owners. Listen to a new episode every Monday morning.
276 episodes
Manage episode 376067631 series 2539326
Overview:
- Guest: Melinda Su-En Lee, Co-Founder and CEO of Parcel Health
- Melinda talks about developing sustainable medication packaging to replace plastic pill bottles
- She discusses the importance of marketing and branding for pharmacies using their product
Key Topics Covered:
- Inspiration for starting Parcel Health and developing the Phill Box
- Design process and iterations of the Phill Box
- Safety features and ease of use, especially for elderly patients
- Marketing strategies and pivoting from sustainability focus to highlight benefits for pharmacies
- Customized branding and marketing opportunities on the Phill Box for pharmacies
- Importance of physical/tangible marketing tactics compared to digital
- How marketing and advertising has changed over the years
- Balancing functionality and sustainability in product development
Resources Mentioned:
- Parcel Health website: https://parcelhealth.co/
The Business of Pharmacy Podcast™ offers in-depth, candid conversations with pharmacy business leaders. Hosted by pharmacist Mike Koelzer, each episode covers new topics relevant to pharmacists and pharmacy owners. Listen to a new episode every Monday morning.
276 episodes
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