How to Market your New Business for Ultimate Success with top business person & Realtor Agent Aisana Mukan
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Agent Aisana Mukan joined us on the show to tell how she became a multi-million dollar sales person in Real Estate in Year One! Anyone that has done Real Estate knows what an amazing accomplishment this is and Aisana talks about how she did it (and so much more). This episode is about how to "Make a Splash" in a new business through Marketing - but there were many other powerful messages in this show.
Aisana even shared her passion for helping victims of Domestic Violence...truly inspirational.
Among the highlights:
-Aisana is proud to be a first generation American; she talks about her amazing journey
-She has worked at Procter and Gamble and shares some of her knowledge she learned in that time
-She has two kids - one a smarty and one a cutie :-) - and she is very proud of them!!
-Aisana says, "Don't try to copy others" but to be yourself and you will be authentic and therefore your best self
-She wants people to know they can reach her if they are in a relationship or have been a victim of Domestic Violence and need a person to talk to.
-She lays out her methods to becoming a success in business. In general there are three prime things she covers which we will get to below, but first:
-Aisana talked about how Procter and Gamble has the Charmin Bears. She used that to describe the power of memorable, associative marketing (and consistency)
-In Real Estate - you must invest in yourself. Your Broker can help you with mentorship, but you need to make things happen. Invest in your business.
-She also talked about bottled water - they are all bland, they generally look the same - so how do you succeed when your product does not have much variation with the competition? Hint: Marketing
-Steps to creating a market for yourself - The Who, What, How?
-Listen to the show to understand key points of - What are you good at...who is your audience...how do go about things.
-Aisana says her key virtues are: Courage and Authenticity (and we definitely agree)
We hope you all enjoy this show - so much great Leadership in one episode.
To learn more about Aisana or utilize her services, look her up at: Aisana Mukan, Real Estate Agent | Realty ONE Group Dockside (myrealtyonegroup.com)
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