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Ways to Differentiate: How a Product is Made
Manage episode 377303812 series 3474630
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Mark awards a Purple Cow Award to a non-purple mattress, then Lorraine and he dive into another Way to Differentiate: How a Product is Made. Learn the secret ingredient to this positioning method and how differentiating one ingredient, technology, or approach in your product or service can separate you from the competition. Learn how Sleep Number, Papa John's, Goodyear, and a few other big brands are doing positioning right.
Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning.
Chapters
1. Ways to Differentiate: How a Product is Made (00:00:00)
2. Intro (00:00:10)
3. Purple Cow Award to Sleep Number (00:01:28)
4. Purple Mattress? Huh? (00:05:24)
5. Ways to Differentiate: How a Product is Made (00:06:51)
6. Papa Johns (00:07:57)
7. How a Service is Made (00:12:54)
8. Some Secret Ingredients (00:15:10)
9. How a Premium Position Differs (00:21:15)
10. Outro (00:26:04)
47 episodes
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