S2:E7 – Jarl Engelbrecht Vindnæs, Stykka

Green Business With Impact

Today’s episode will underline the good old learning: That investing in quality pays. But here you get a different understanding of what is understood as quality. There is much more to the company Stykka than just another story about a company with a circular mindset within the kitchen manufacturing industry. I guarantee you, that when you hear about how Stykka works with data, traceability, replacement and makeover, you will be blown away! Stykka designs and manufactures circular furniture, kitchens for instance, for homes and buildings. But they regard themselves more as a tech-company than as a kitchen company. Listen to my conversation with founder Jarl Engelbrecht Vindnæs and learn from Stykka’s success! In the episode, we discuss:

• That Stykka wants to rethink the role of furniture for the benefit of people, planet and climate
• Their mission and why they wanted to create a company that takes responsibility for all the raw materials we use and consume
• That the biggest advantage of their model is internally but also helps attracting investors
• That their mission feels like an “inner superpower” that aligns with planetary goals
• Stykka’s three main advantages over their competitors:
• -Fully digital backend system
• -Less SKUs (Stock Keeping Units) than other companies
• -All products are designed for disassembling
• The two opposing attitudes towards the “great green transition”: Is it a burden for the business community or a huge opportunity to create new and better solutions that are both cheaper and better for the planet?

Mentioned in this episode:

• Poka-yoke means "mistake-proofing" or "error prevention" or as Jarl mentions it “Idiot proof” refering af slighly older verssin of the expresseion https://en.wikipedia.org/wiki/Poka-yoke
• https://www.stykka.com/
• Jarl on LinkedIn: https://www.linkedin.com/in/jarl-engelbrecht-vindn%C3%A6s-a328b52/

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