S2:E8 – Wickie Meier Engstrom, Kvadrat Really

Green Business With Impact

What does it take to build and scale a circular business? What kind of mindset is needed? What are some of the dilemmas and discrepancies you will be facing? These are some of the questions I talk about with Director and Co-founder Wickie Meier Engstrøm from Kvadrat Really in this final episode of the second season of the podcast Green Business With Impact. Kvadrat Really creates solutions made from textile waste and their bigger purpose is nothing less than wanting to create a waste free society! But can a relatively small company like Kvadrat Really save the world from waste? Listen to my talk with Wickie Meier Engstrøm and learn why thinking big is key to helping save the planet. In the episode, you will also, once again, learn a lot about circularity and what you need to consider when wanting to drive a circular business. Wickie Meier points out that you cannot just decide that your company is “going to be circular”. Circularity is a different mindset, and you need to think it into all aspects of your company: Procurement, Supply line, customers, and the financial department. You can also hear:

• The story of how having a company with a strong circular mission can be the ticket to being acquired by a larger company and thereby catapult your growth and reach
• About the contradictions in being an innovator – you both need to be very structured but also anarchistic
• How you ensure that you get everybody on board your mission, both those who are in favor, but also the naysayers.

Mentioned in this episode:

• Kvadrat Really: https://www.kvadrat.dk/en/really/solutions
• Kvadrat: https://www.kvadrat.dk/en
• Wickie Meier, LinkedIn: https://www.linkedin.com/in/wickie-meier-8347732/
• Kvadrat Really, LinkedIn: https://www.linkedin.com/company/kvadrat-really/

Looking for a competitive edge? Invest 3 min answering some quick questions about your business. Discover how well you are suited to get business success with sustainability: greenprofit.scoreapp.com New #1 bestseller book out: “Making sustainability profitable – a leaders guide to growing a thriving business that makes the world a better place” is the name of my new book. You can get it from Amazon and other major bookstores. Contact Green Business With Impact: If you have questions, comments, or suggestions for future podcast episodes please contact me at [e-mail] or reach me via LinkedIn: https://www.linkedin.com/in/jsteinhausen/

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