Courageous Entrepreneurship: Cassandra Burnett

She Rocked It

Cassandra Burnett is a true renaissance woman and a shining example of courageous entrepreneurship in action. An attorney by day, as well as a wife and mom, Cassandra has created space for her entrepreneurial spirit to blossom.
In 2020, she launched Lizzie’s Love Cakes to honor the legacy of her mother, who passed away in 2012.
Then, in 2021, Cassandra launched the Hey Girl! Conference, an empowering opportunity for connection and inspiration, designed for women to voice their desires, dreams, successes, and challenges.
On this episode, you’ll hear about Cassandra’s journey of launching (and juggling) these incredible businesses, and the lessons she’s learned along the way!
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Episode highlights:
[00:00] Meet the Courageous Cassandra Burnett
[03:47] How Cassandra’s different roles converge into a fulfilling life and career
[09:45] Behind the birth of Lizzie’s Love Cakes, Cassandra’s “love letter” to her late mother
[16:30] How “sister angel friends” led Cassandra to launch the Hey Girl! Conference
[21:17] Lessons from Cassandra’s mom, Lizzie, on overcoming doubt and "what if’s"
[26:15] Reflecting on grief and gratitude in the wake of maternal loss
[31:37] Why prioritizing rest is an essential ingredient to success
[35:35] Cassandra’s one tip to rock it
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Links from this episode:
Lizzie’s Love Cakes: https://lizzieslovecakes.com/
Lizzie’s Love Cakes Instagram: https://www.instagram.com/lizzieslovecakes/
Hey Girl! Conference: https://heygirlconference.com/
Hey Girl! Conference Instagram: https://www.instagram.com/heygirlconference/

If you’d like to join us for future podcast recordings and other empowering live events, head over to our website and subscribe to our email list! https://sherockedit.com/

Chapters

1. Courageous Entrepreneurship: Cassandra Burnett (00:00:00)

2. Meet the Courageous Cassandra Burnett (00:00:21)

3. How Cassandra’s different roles converge into a fulfilling life and career (00:03:47)

4. Behind the birth of Lizzie’s Love Cakes, Cassandra’s “love letter” to her late mother (00:09:45)

5. How “sister angel friends” led Cassandra to launch the Hey Girl! Conference (00:16:30)

6. Lessons from Cassandra’s mom, Lizzie, on overcoming doubt and what if’s (00:21:17)

7. Reflecting on grief and gratitude in the wake of maternal loss (00:26:15)

8. Why prioritizing rest is an essential ingredient to success (00:31:37)

9. Cassandra’s one tip to rock it (00:35:35)