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How Brands Show Up, For Real: Is Fake OOH A Problem? Or Industry Growth Hack? With David Title, Partner, Bravo Media
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What makes "Fake OOH", fake? Who gets to decide?
Join David Title, Founder and Partner of Bravo Media and Tim Rowe, Host of OOH Insider as we discuss the marketing trend that's taking over social channels - CGI-generated, virtual OOH.
We talk about how brands are embracing the idea of creating virtual versions of their content for distribution through social media channels and influencers. And talk about how brands are testing digital versions of their ideas and scaling into the real world. So the question to be answered is - is this a good or bad thing?
This episode is definitely Pro-FOOH and explores how this "trend" could be a growth hack for the industry.
And checkout some great examples of CGI-Generated OOH here:
https://www.youtube.com/playlist?list=PLeUiVph10C44D-MdsNlR6EISGEFBoPqYr
Get in touch with David directly at david@bravomedia.com
Key Moments:
[00:05:10] A visual dining experience.
[00:09:31] "Fake OOH"
[00:011:02] Anamorphic billboards and social media amplification.
[00:17:06] Virtual billboards and perception.
[00:19:19] Where's the line between spec art and a lawsuit?
[00:23:01] Creative 3D video effects IRL.
[00:27:22] How brands are executing against these objectives.
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