212: Preparing Your Best Media Plan, And Do You Have A 'clustomer' Problem? SMC: School Marketing And Communications podcast

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212: Preparing your best media plan, and do you have a 'clustomer' problem?

11M ago 27:17

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School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid

In this episode, Charlie and Rita are joined by Mentor Marketing Founder and Director Amanda Reid. In the Making News segment, the team discuss why a slow economy doesn’t mean that school marketers can pull back on their marketing plans or media budgets. In the Deep Dive, Amanda shares her insights on how school marketers can prepare their best media plan, and how to get the most out of media providers. Finally in the Rants and Raves, the team discuss Mailchimp’s latest ad campaign and whether school marketers might also have a ‘clustomer’ problem.

Marketing Week: The economy is going to be 'meh' in 2024 but your marketing plan can't be

MusebyClio: Do you have a 'Clustomer' problem? Mailchimp says it can help

Got more questions for Charlie and Rita? You can ask them via the following:

· Email: smc@imageseven.com.au

· Survey: imageseven.typeform.com

… continue reading

222 episodes

#Business #Marketing #Andrewsculthorpe #Bradentwistle #Educationmarketingnews #Image7 #Imageseven #Privateschoolmarketing #Schoolmarketingandcommunications #Schoolmarketingnews #Schoolmarketingpodcast #Brad Entwistle #Podcasting Education

Artwork

212: Preparing your best media plan, and do you have a 'clustomer' problem?

SMC: School Marketing and Communications

published 11M ago

Share

MP3•Episode home

Content provided by Brad Entwistle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brad Entwistle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid

In this episode, Charlie and Rita are joined by Mentor Marketing Founder and Director Amanda Reid. In the Making News segment, the team discuss why a slow economy doesn’t mean that school marketers can pull back on their marketing plans or media budgets. In the Deep Dive, Amanda shares her insights on how school marketers can prepare their best media plan, and how to get the most out of media providers. Finally in the Rants and Raves, the team discuss Mailchimp’s latest ad campaign and whether school marketers might also have a ‘clustomer’ problem.

Marketing Week: The economy is going to be 'meh' in 2024 but your marketing plan can't be

MusebyClio: Do you have a 'Clustomer' problem? Mailchimp says it can help

Got more questions for Charlie and Rita? You can ask them via the following:

· Email: smc@imageseven.com.au

· Survey: imageseven.typeform.com

… continue reading

222 episodes

#Business #Marketing #Andrewsculthorpe #Bradentwistle #Educationmarketingnews #Image7 #Imageseven #Privateschoolmarketing #Schoolmarketingandcommunications #Schoolmarketingnews #Schoolmarketingpodcast #Brad Entwistle #Podcasting Education

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