Go offline with the Player FM app!
The 15 worst user acquisition mistakes: what a UA manager learned from 15 million Euros in ad spend
Manage episode 379072213 series 3236021
What are the 15 worst, most awful, horrific mistakes you can make in mobile user acquisition?
I saw something interesting on LinkedIn a couple of weeks ago: someone posted and said they managed 26 million euros in ad spend to scale apps over the last 12 months.
And ... they had learned 15 of the worst performance-killing mistakes
Well, after that I had no choice: I had to invite them on to Growth Masterminds and discuss them all.
So for this Growth Masterminds we have Pablo Gonzalez, the author of that LinkedIn post. He is a performance marketing director for Admiral Media and has worked in performance and digital marketing for over a decade with clients like Mercado Libre, Banco Galicia, and multiple other brands.
What can you definitely not do while scaling UA spend?
Watch and listen!
134 episodes
Manage episode 379072213 series 3236021
What are the 15 worst, most awful, horrific mistakes you can make in mobile user acquisition?
I saw something interesting on LinkedIn a couple of weeks ago: someone posted and said they managed 26 million euros in ad spend to scale apps over the last 12 months.
And ... they had learned 15 of the worst performance-killing mistakes
Well, after that I had no choice: I had to invite them on to Growth Masterminds and discuss them all.
So for this Growth Masterminds we have Pablo Gonzalez, the author of that LinkedIn post. He is a performance marketing director for Admiral Media and has worked in performance and digital marketing for over a decade with clients like Mercado Libre, Banco Galicia, and multiple other brands.
What can you definitely not do while scaling UA spend?
Watch and listen!
134 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.