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The 15 worst user acquisition mistakes: what a UA manager learned from 15 million Euros in ad spend

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Manage episode 379072213 series 3236021
Content provided by Singular. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Singular or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What are the 15 worst, most awful, horrific mistakes you can make in mobile user acquisition?

I saw something interesting on LinkedIn a couple of weeks ago: someone posted and said they managed 26 million euros in ad spend to scale apps over the last 12 months.

And ... they had learned 15 of the worst performance-killing mistakes

Well, after that I had no choice: I had to invite them on to Growth Masterminds and discuss them all.

So for this Growth Masterminds we have Pablo Gonzalez, the author of that LinkedIn post. He is a performance marketing director for Admiral Media and has worked in performance and digital marketing for over a decade with clients like Mercado Libre, Banco Galicia, and multiple other brands.

What can you definitely not do while scaling UA spend?

Watch and listen!

  continue reading

121 episodes

Artwork
iconShare
 
Manage episode 379072213 series 3236021
Content provided by Singular. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Singular or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What are the 15 worst, most awful, horrific mistakes you can make in mobile user acquisition?

I saw something interesting on LinkedIn a couple of weeks ago: someone posted and said they managed 26 million euros in ad spend to scale apps over the last 12 months.

And ... they had learned 15 of the worst performance-killing mistakes

Well, after that I had no choice: I had to invite them on to Growth Masterminds and discuss them all.

So for this Growth Masterminds we have Pablo Gonzalez, the author of that LinkedIn post. He is a performance marketing director for Admiral Media and has worked in performance and digital marketing for over a decade with clients like Mercado Libre, Banco Galicia, and multiple other brands.

What can you definitely not do while scaling UA spend?

Watch and listen!

  continue reading

121 episodes

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