268. Experiencing You: Creating a Lasting Impression w/ Melissa Wright

The Customer Experience Podcast

How do people experience you?
Yes, generosity might mean giving up a resource or money, but when we speak of radical generosity, it's flipping the script into being a true giver, and making people and things better than when you found them. Our latest guest, Melissa Wright, Chief Sales & Marketing Officer at American Pacific Mortgage, explains the transformative power of putting people first in business. Join us as we dive deep into the world of customer service, personal branding, and the art of creating lasting connections, all leaving a positive mark on both your business and the lives you touch.
Join as we discuss:

• What strategies are best for building a thriving organization where employees are empowered to provide exceptional customer experiences
• How personal branding in the service industry can impact success as a professional, and whether it’s advised for team members to build personal brands while representing an organization
• How to create effective video content, and why being yourself is the key to connecting with customers
• How to find balance in showcasing your expertise and sharing personal interests
• How radical generosity can transform your business relationships