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Unlocking GA4 Conversion Events: What Google Isn't Telling You!
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Brooke Furniss kicks off another episode of 'Facts Not Feelings' with a deep dive into the world of Google Analytics 4 (GA4) Conversion Events. Alongside George Nenni, the founder of Generations Digital and an established name in digital marketing, this video promises a thorough exploration of GA4's newest features, changes, and their implications. From understanding the revolution in digital analytics to privacy concerns, get ready to gain insights that will transform your analytics game.
Stay tuned to discover George's take on the future of GA4, its potential role in emerging technologies, and much more. Don't forget to like, share, and subscribe for more insights!
Main Takeaways
1. GA4 provides much more granular and customizable reporting through its event-based structure and parameters.
2. Proper setup of access controls is critical to avoid wrecked reporting. Limit admin and edit access.
3. Linking website activity to sales is easier in GA4 if you build out custom events, dimensions and metrics tailored to your dealership's needs.
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Chapters
00:00 Introduction
2:20 How GA4 has revolutionized digital analytics compared to UA
3:18 Key things to watch out for in GA4
4:35 User-focused data in GA4
6:07 Third party tracking differences
7:23 Counter-intuitive insights from GA4 Event tracking and data structuring
9:39 Event tracking as a game changer
12:35 Real world examples of GA4 tracking
16:42 Linking car sales to digital touchpoints
19:39 GA4 issues and limitations
21:11 Training recommendations for GA4
24:17 Getting started with GA4 as a beginner
29:13 Differentiating website visitors
31:53 Engagement tracking capabilities
35:50 George’s favorite reports in GA4
37:39 Lightning round with George
150 episodes
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