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The Wizard of Ads Interview – Roy H. Williams (Part 1)
Manage episode 379962713 series 3474630
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Mark and Lorraine welcome The Wizard of Ads, Roy H. Williams, to the show today. The first 30 minutes of our interview (part 1 of 3) with the wizard covers the genesis of the Wizard Academy, how Roy came up with The Wizards of Ads moniker, and why sound is so critical to human emotion, memory, and memorable advertising. Each word had us sitting on the edge of our chairs and we’re excited to bring this first of three parts to our subscribers.
Spend 30-ish with Mark and Lorraine – AND Mr. Williams – to learn more about advertising, marketing, and positioning.
Chapters
1. The Wizard of Ads Interview – Roy H. Williams (Part 1) (00:00:00)
2. Intro (00:00:17)
3. The Wizard Academy (00:03:40)
4. The Wizard of Ads Genesis (00:14:54)
5. What Shaped Roy's Thinking About Advertising? (00:22:40)
6. Outro (00:31:08)
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