The Not-So-Secret Guide to Scaling Your Business

Marketing 101 for Chiropractors

Are you ready to take your business from good to great? Well, the secret lies not just in growing, but in smart scaling. In today's lively conversation, we reveal the stark difference between these two concepts. Growing your business might be great for your gross income, but what does it mean for your bottom line? Tune in to discover how scaling kicks in when you've achieved a certain growth level and are ready to branch out. We delve into strategies on how to judiciously choose and incorporate new modalities like physical therapy, massage therapy, or nurse practitioners. We also guide you on how to navigate through the allure of flashy, new products and services, and focus on what fulfills the needs of your patients.
The second part of our enlightening dialogue takes you through the signs that indicate it's high time to scale and the implications that follow such as tax considerations, regulatory compliance, and finding the right kind of support. We underline the crucial role of mentorship and the benefits of joining support groups like Marketing 101. You'll hear us discussing strategies to ensure profit-making and decision-making in deficit scenarios. This episode is a treasure trove of insights whether you're looking to expand your business, unsure about the next plunge, or you're a budding entrepreneur seeking advice. So, tune in and arm yourself with the knowledge to skyrocket your business to unprecedented heights!

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3. Book a free discovery call with Enrico to level up your business

Chapters

1. The Not-So-Secret Guide to Scaling Your Business (00:00:00)

2. Scaling vs Growing (00:00:22)

3. Understanding Growth vs. Scaling in Business (00:10:39)

4. Growing Your Office (00:15:19)