Creating a Movement: How Community Can Transform Your Brand: A Discussion with Lloyed Lobo, Co-Founder and Board Member of Boast
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Manage episode 381496851 series 3468048
- Using communities as a competitive differentiator
- What is “brand rub,” and how can it help brands?
- What is the Camper concept, and how do successful brands use it?
- Building a community is not a marketing strategy, but what is it?
- How do superfans drive brand advocacy?
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Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group.
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25 episodes