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Using Influencer Marketing to Generate an Unfair Advantage: Insights from Jim Huffman, CEO of GrowthHit
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Jim Huffman, Author, Podcast Host, and CEO of GrowthHit, a growth marketing consultancy.
Join us as we discuss the importance of specialising and finding an unfair advantage in the market, as well as the role of influencer marketing in driving conversions for eCommerce brands. Jim shares insights on starting influencer marketing, finding influencers, and leveraging user-generated content. We also delve into the relationship between influencer marketing and growth marketing, emphasising the need to integrate influencer strategies into overall marketing plans.
Join us as we explore the following topics:
- Using influencer marketing to gain an “unfair” advantage over competition
- Advice for a group marketing agency
- A roadmap for e-commerce companies wanting to start with influencer marketing
- The role of user-generated content in influencer marketing
- Metrics to track across the marketing funnel
- Effective alignment of influencers and brands
- Convergence of influencer and growth marketing
As the CEO of GrowthHit, a growth marketing consultancy, Jim has helped his clients generate over $250M in sales. Jim is also the host of the If I Was Starting Today podcast and the Author of the Amazon best-seller, The Growth Marketer's Playbook, a book that pushed Seth Godin off the #1 spot for 72 hours. Jim wears multiple hats, including that of a Startup mentor at Techstars, General Assembly, and Sephora Accelerator. He is also an international speaker and has led growth workshops at Fortune 500 brands, including FedEx, Hot Wheels, Intuit, Sephora, OREO, and more.
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IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so
Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group.
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Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
contact@getphyllo.com
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