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Creative Monetisation and Analytics in the Creator Economy: Insights from Fayyaz Hussain of MoneyyApp
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Fayyaz Hussain, Co-Founder and CEO of MoneyyApp, a fintech platform designed to help creators manage their income streams.
Join us as we discuss the importance of creative monetisation and analytics in the creator economy. Fayyaz emphasises the value of influencer marketing as the best ROI for marketers, highlighting the convergence of brand building and sales. He delves into the need for diversifying monetisation through subscription models, merchandise sales, and social commerce, along with the importance of understanding your audience and creating valuable content.
Here are some key topics that we explore:
- The genesis of MoneyyApp
- The skewed nature of the creator economy
- Diversifying monetisation beyond brand sponsorships
- Customising and aligning content to your audience
- The role of analytics in the creator economy
- Creating sticky content and building communities
Fayyaz is passionate about the ever-evolving landscape of the internet and actively contributes to the world of knowledge economy. He has worn multiple hats, including Co-Founder, CEO, and Growth Marketing Specialist. With over two decades of experience in Fintech, Fayyaz is also a 'start-up' expert with both MoneyyApp and GoodGist under his belt.
If you enjoyed this episode then please either:
- Follow, rate, and review on Apple Podcasts
- Follow us on Spotify
- Follow us on YouTube
IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so
Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group.
Check out the three most downloaded episodes:
If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest
Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
contact@getphyllo.com
Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
contact@getphyllo.com
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