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S11E5: Can You TRUST A Cold Sales Email?
Manage episode 381512950 series 2933850
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Today, 56.5% of emails are spam, for which 73% is identity theft, and 36% is marketing/advertising for things we don’t need. The U.S. alone generates 8.6b spam emails every day. You get those emails. Spam folders try to block most of them but occasionally allow false positives (credible emails that get caught up in spam folders) or false negatives (spam emails that pass through the filter) to go through. You are the last line of defense. How can you tell if an email is spam or not? In this podcast episode, using two of the 8 laws of trust and my 6-component relative trust model, I will demonstrate how I analyze an email to determine whether it’s spam or not.
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