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The Secret Ingredient in Chick-fil-A's Success
Manage episode 382016706 series 3471366
Chick-fil-A created one of the most iconic advertising campaigns of all time, and with that, one man changed fast-food advertising forever.
Steve Robinson, former Executive Vice President, and Chief Marketing Officer for Chick-fil-A found a meaning behind the messaging and drove fast-food marketing to new heights. The ingredients that he added would be the difference between simply finger lickin’ good and visionary.
Find out what it takes to make a billion-dollar impact in advertising, and discover how a car manufacturer helped sell chicken.
Beat the banks! Interested in earning up to 8.5% interest? Visit Norhart Invest to learn more!
37 episodes
Manage episode 382016706 series 3471366
Chick-fil-A created one of the most iconic advertising campaigns of all time, and with that, one man changed fast-food advertising forever.
Steve Robinson, former Executive Vice President, and Chief Marketing Officer for Chick-fil-A found a meaning behind the messaging and drove fast-food marketing to new heights. The ingredients that he added would be the difference between simply finger lickin’ good and visionary.
Find out what it takes to make a billion-dollar impact in advertising, and discover how a car manufacturer helped sell chicken.
Beat the banks! Interested in earning up to 8.5% interest? Visit Norhart Invest to learn more!
37 episodes
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