S4E44 : The Intentions That Drive You : Traci Saulsberry : Communications Executive, Leadership Coach and Author

Lead With Your Brand!™

Jayzen is thrilled to welcome his friend and colleague, Traci Saulsberry, to the show. Traci is a master at setting intentions and making them happen in her career. Being hyper-focused on what she wanted to achieve, she set the intention of working at NBCUniversal while she was still in college. Fast forward a bit and she went on to be one of the youngest Black executives at the company leading a team responsible for campaigns for some of the biggest shows on television, at twenty-seven.

It’s year-end review time! Tune in to hear Jayzen’s top tips on how to maximize the impact of your year end review with the STAR model (Situation, Task, Action, Results). This is the perfect time to sell yourself and set the stage for your next career breakthrough in 2024.

Guest Bio

Traci Saulsberry

Communications Executive, Leadership Coach and Author

Traci Saulsberry is a seasoned communications executive, leadership coach and author. At 27 she became one of the youngest Black executives at NBC where she led the publicity team responsible for campaigns across the networks biggest unscripted series such as “The Voice,” “America’s Got Talent,” as well as live events like “Billboard” and “The Golden Globes.”

Most recently, Traci built and led the Originals communications team at Peacock, NBCUniversal’s streaming service, where she served as Senior Vice President, Communications. Under her tenure the streamer launched pop culture hits like “Bel Air,” the dramatic reimagining of “The Fresh Prince of Bel Air,” the zeitgeist series “Saved by the Bell,” and Tina Fey’s “Girls5eva.” Her strategic awards efforts resulted in more than 120 nominations for the streamer in less than 2 years of eligibility, exceeding competitive streaming milestones. Hyper-focused on driving growth, Traci’s narrative positioning of the streamers content contributed to building Peacock into a 2 billion dollar company in two years, making it one of the fastest growing streaming businesses.

A leadership coach, Traci specializes in coaching early-career, new leaders and established business owners. She currently consults business leaders, ranging from small business to Fortune 500 companies, on foundation setting and developing strategies for growth. Her passion includes an emphasis on helping audiences find and own their voice while navigating spaces where they are of the minority.

She is currently writing a book called Inside a Black Girls Journal, a guidebook on how she found her voice through life's small moments.

As a keynote speaker and learning facilitator Traci leads courses focusing on guiding audiences to know and own their voices in order to become effective leaders professionally and personally.

Links

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com