Are you ready to Lead With Your Brand™ to your next career breakthrough Welcome to the podcast that showcases exceptional career success stories through personal brand journeys from entertainment, tech, media, and more. Each episode, Jayzen Patria explores how successful leaders rise above by having a super-premium brand that drives their career forward, and you’ll get plenty of inspiration and practical tools to help you lead with your brand everyday as you drive towards your next career br ...
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Fan Favorite : S5E25 : Leading with Authenticity : Congressman Mark Takano
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In honor of election day in the United States, Jayzen is excited to bring back a fan-favorite episode with a very special guest, Congressman Mark Takano, who proudly represents California's 41st district. Starting his career as a teacher, Mark has always been a huge advocate for education and has worked to improve his community for over twenty year…
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S5E24 : Meeting The Unmet Need : Francesco Clark, CEO & Founder, Clark’s Botanicals
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As we roll into the holiday season from Halloween to Diwali, Thanksgiving, and beyond, it’s also a critical time in your career. That’s right, it’s performance review time! Now is the time to formulate your plan and maximize the opportunity. Remember, your review is not just for your manager, but a reflection of you that many in the organization wi…
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S5 E23 : A Storied Career Journey : Christel S. Miller, Head of Scripted Hybrid, Amazon MGM Studios
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Fall is a huge season of conferences for many of us, both in-person and virtual…and it’s your chance to maximize the impact of your networking and meet those key individuals who can help you on your career journey. Tune in this week to hear Jayzen’s top tips on networking and how to put them into action. Including the Five/Ten Rule for interaction,…
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S5E22 : Creating a Community of SuperFans : Nicole Haase, Co-Founder and CEO, Modern Prairie
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As Jayzen likes to point out…”It’s the most wonderful time of the year!” It’s not the holiday season yet, but it is the release of the latest iPhone from Apple - one of his favorite brands! While waiting in line for his new iPhone 16, it was a reminder that while many stores are struggling to stay open, Apple stores still have a line down the block…
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S5E21 : Brand Strategy For Your Career : Rachel Hernandez, Director of Marketing, Next Net Media
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For many, The Walt Disney Company is known for creating “The Happiest Place On Earth.” For Jayzen, the company represents the best example of a brand truly knowing and super-serving their super fans. Disney has an amazing ability to identify, understand and tap into everything that is fandom for their brands - and leverage it for sales. That in min…
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S5E20 : Leveraging Your Career Through Line : Monika Krimendahl, COO, BlitzBe Marketing
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Like so many around the world, Jayzen was glued to the television over the past few weeks enthralled with the Olympic Games in Paris. From a brand perspective, everything about the games was a showcase of the host city. Yes, there were travelogues and picture-perfect iconic locations but when we dive deeper, everything was quintessentially Parisian…
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S5E19 : The Stories of Victory : Jai Khanna, Co-Founder and CEO, Victory Media Group
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On a recent trip to Portugal, Jayzen came across a very unique outpost of one of his favorite brands to talk about, Starbucks. Situated in a centuries-old building, the small Starbucks kept the original look and feel of the building and neighborhood and simply added very subtle branding to the exterior. It was an incredible reminder about how you c…
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S5E18 : From Setback to Success: Amy Shoenthal, USA Today Bestselling Author of The Setback Cycle.
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Happy Summer! This week, Jayzen takes a deep dive into Step Three of the Five Steps to Lead With Your Brand…Refine Who You Want to Be. When working on your personal brand and what you want to be known for, spending a good amount of time on this step is critical. That is, what are the SuperSized brand words that you use to distinguish yourself from …
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S5E17 : Build Your Dream Career : Tay & Val, Co-Founders, MODERN MIND LABS
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Happy LGBTQ+ Pride Month! The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June. We're not just celebrating the LGBTQ+ community; we're amplifying it with an incredible lineup of guests who are leading with their brands and truly embodying the spirit of their uniqueness and excellence. Along with new episodes will check out our…
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S5E16 : The Right To Be Yourself : Javier Constante, President, Dow Brasil & América Latina
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Happy LGBTQ+ Pride Month! The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June. We're not just celebrating the LGBTQ+ community; we're amplifying it with an incredible lineup of guests who are leading with their brands and truly embodying the spirit of their uniqueness and excellence. Along with new episodes will check out our…
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S5E15 : The Pride of News : Brooke Sopelsa, NBC Out Editorial Director, NBC News
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Happy LGBTQ+ Pride Month! The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June. We're not just celebrating the LGBTQ+ community; we're amplifying it with an incredible lineup of guests who are leading with their brands and truly embodying the spirit of their uniqueness and excellence. Along with new episodes will check out our…
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S5E14 : Creating A Place To Belong : Beck Bailey, Managing Director Global Chief Diversity Officer, Accenture
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Happy LGBTQ+ Pride Month! The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June. We're not just celebrating the LGBTQ+ community; we're amplifying it with an incredible lineup of guests who are leading with their brands and truly embodying the spirit of their uniqueness and excellence. Along with new episodes will check out our…
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S5E13 : Building Bridges That Sell : Silvia Li : Founder, BrainSells Global
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Happy Asian American and Pacific Islander Heritage Month! We are proud to amplify AAPI Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of AAPI executives, leaders, and innovators. Throughout the month of May, we’ll be featuring a guest with a fantastic career story to share, all who happen to be o…
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S5E12 : Always Ask For It : Ed Soo Hoo : Worldwide CTO - Global Accounts, Lenovo
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Happy Asian American and Pacific Islander Heritage Month! We are proud to amplify AAPI Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of AAPI executives, leaders, and innovators. Throughout the month of May, we’ll be featuring a guest with a fantastic career story to share, all who happen to be o…
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S5E11 : Interactivity Leads The Way : Jon Dakss : Founder and CEO, Palladium Consulting
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This week, Jayzen dives into a crucial aspect of your branding: defining your Tailwind Brand Attributes. That is, those adjectives or descriptors that define the unique feel of your brand. Tune is to learn all about Jayzen’s three step process to start and lead with your three attributes that best reflect your brand. First: Reflect on your unique t…
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S5E10 : Fan Favorite : Seize The Opportunity And Build Your Career : Amy Dubois Barnett : Senior Advisor, Bravo Mondo
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This week, many of us in North America were treated to one of nature's best shows, a full solar eclipse! It was truly a reminder of how remarkable and memorable life can be. It was also a reminder that you have the power to make sure that your brand stands out like a total eclipse in the workplace. Tune in to hear Jayzen’s actionable steps on how t…
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S5E9 : Be Bold. Be Successful. : Sydney Seiger : Chief Marketing Officer, Vistra Corp.
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It’s Women’s History Month! Here at the Lead With Your Brand! podcast, we are amplifying the voices of women during Women’s History Month, and beyond. In addition, be sure to check out LeadWithYourBrand.com/womenonbrand to listen to our collection of shows featuring amazing executives, business leaders and innovators who continue to share their wis…
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S5E8 : The Path to a Billion People : Chase Harmer : Founder, Wishes Inc & FinTech Innovator
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Today, we're diving into the glitzy world of Hollywood and the Oscars to draw parallels between how movie studios market their films and how you can market the most important production of your life – yourself! Imagine you're a film studio gearing up for the Oscars – the grand stage where the best of the best are celebrated. Your film, in this case…
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S5E7 : Your Pathway To Success : Dr. Timbrala Marshall : Medical Operations Lead, Urgent Care Hospital Group, VCA Animal Hospital
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Happy Black History Month! We are proud to amplify Black Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of Black executives, leaders, and innovators with this incredible collection of shows. Check it out at leadwithyourbrand.com/blackvoices. I’m sure you’ve all thought about how to “climb the lad…
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Season 5, Episode 6 : Be Your Own Fan : Cassie Petrey : CEO & Co-Founder, Crowd Surf
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Happy Black History Month and Lunar New Year! Be sure to check out the special Lead With Your Brand collections, including leadwithyourbrand.com/blackvoices and leadwithyourbrand.com/aapi as part of your celebration! Are you ready for a big slice of PIE in your career?!? Tune in Jayzen’s lesson rooted in Harvey Coleman’s P.I.E. model that shares hi…
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S5E5 : The Brand of Good : Laura Hertz, CEO & Co-Founder, Gifts for Good
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Welcome to the final week of the #LeadWithYourBrandChallenge! Each week in January, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough! There are even free downloadable worksheets …
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S5E4 : Brand Transformation : Andrew Howlett, CEO, Struck
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Welcome to Week 4 of the #LeadWithYourBrandChallenge! Each week in January, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough! There are even free downloadable worksheets with eac…
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S5E3 : Seize The Market Need : Mauricio Simbeck, CEO, Milagros de Mexico & Milagros Medical
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On to Week 3 of the #LeadWithYourBrandChallenge! Each week in January, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough! There are even free downloadable worksheets with each ste…
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S5E2 : Lessons From a CEO - Part 2 : Mark Bertolini Chief Executive Officer, Oscar Health
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It’s time to Lead With Your Brand…New Year! Welcome to Week 2 of the #LeadWithYourBrandChallenge! Every Tuesday in January, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough! There are even free downloadable worksheets with each step to help you in the process at jayzenp…
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S5E1 : Lessons From a CEO - Part 1 : Mark Bertolini Chief Executive Officer, Oscar Health
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It’s time to Lead With Your Brand…New Year! As we start 2024, Jayzen is thrilled to announce the #LeadWithYourBrandChallenge! Each week for the next five weeks, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast & learn about the next step to build your personal brand and help you towar…
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As we close out 2023, we are taking a moment to reflect on Season Four of the Lead With Your Brand! Podcast. Jayzen shares his year-end thoughts on the importance of setting intentions for the new year both in your personal and professional life. Make 2024 your year for action! Plus, we’ve pulled together some of the best career advice from the las…
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S4E50 : Designing Your Brand : Jim Pietruszynski, CEO Soulsight
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This week, Jayzen welcomes Jim Pietruszynsi to the show. Jim is the CEO of Soulsight, a brand design agency with 30+ years of experience in building emotive brands that move. Jim’s work spans iconic brands and channels, driven by creativity and a deep understanding of human needs. He’s fostered breakthrough innovation through collaboration and hone…
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S4E49 : Learning From A Leader : Major General John L. Gronski, U.S. Army (Retired), Founder and CEO, Leader Grove LLC
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This week, Jayzen welcomes Major General John L. Gronski (U.S. Army, Retired) to the show. He is founder and CEO of Leader Grove LLC, a leadership consulting firm and is the author of two books. Currently, John is an international and Fortune 500 speaker, leadership trainer, and executive coach taking his celebrated career in the Army and using it …
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S4E48 : The Smile of Success : Dr. Karent Sierra, Celebrity Dentist, CEO/Founder Sierra Dentistry & Med Spa, TV Host
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Not only is Dr Karent Sierra the “Celebrity Dentist” to some of the top talent in the entertainment industry, she has built her career from the ground up as a successful business woman and philanthropist, always knowing the value she brings to the world and leveraging it for the greater good. In addition to her dentistry practice, she is a spokespe…
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S4E47 : Where There Is Focus, There Is Energy : Chef James Tahhan : CEO : Chef James, LLC
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Happy Giving Tuesday! In honor of the season of giving, we invite you to make a contribution to the Los Angeles LGBT Center by visiting lalgbtcenter.info/GT23Patria or to whatever organization is meaningful to you. Building on his philosophy that food can change the world, James Tahhan, better known as Chef James, has become one of the most influen…
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S4E46 : FAN FAVORITE : Creating Passionate Superfans : Jen Kavanagh, Senior Vice President of Marketing & Media, Philadelphia Eagles
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In honor of Thanksgiving and football season, we’re sharing one of our favorite past episodes. Happy Thanksgiving to you and yours! Having never worked in sports before, Jen Kavanaugh successfully made the move from entertainment marketing and consulting to now leading marketing for one of the top professional football teams in the world. Jen is a …
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S4E45 : The Standout Storyteller : Val Nicholas : Senior Vice President & Creative Director, SummitMedia Corporation
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In celebration of Veteran’s Day in the United States, we’re reaching into the vault to share one of our favorite shows from the first season. Jayzen is thrilled to welcome Val Nicholas to the show as they talk about his start in the US Army and how it impacted on his personal brand and media career. We all pay a premium for the brands that we love.…
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S4E44 : The Intentions That Drive You : Traci Saulsberry : Communications Executive, Leadership Coach and Author
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Jayzen is thrilled to welcome his friend and colleague, Traci Saulsberry, to the show. Traci is a master at setting intentions and making them happen in her career. Being hyper-focused on what she wanted to achieve, she set the intention of working at NBCUniversal while she was still in college. Fast forward a bit and she went on to be one of the y…
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S4E43 : The Business of Equity : Odessa ""OJ"" Jenkins : CEO, Bonfire Women & Founder, The Women's National Football Conference
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Jayzen is excited to welcome Odessa "OJ" Jenkins to the show. OJ is a force of nature who has made it her life’s work to build equity for women and girls. She is laser-focused through her work as CEO of Bonfire Women and as the founder of the Women’s National Football Conference (WNFC). She is also noted as the winningest Head Coach in women’s tack…
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S4E42 : Rising Through The Ranks : Malaina Matheus : President : Hudson Valley Lighting Group
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Jayzen is thrilled to welcome his friend and client, Malaina Matheus to the show. Malaina started her tenure at Hudson Valley Lighting Group as a coordinator and has continued to grow her career to her current role as company president overseeing the four brands that make up Hudson Valley Lighting Group. She credits her “do the hard work and get th…
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S4E41 : The Experience of Engagement : Nick Bond : CXO and Founding Partner : Apex Scoring System
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Jayzen is excited to welcome Nick Bond to the show. As a marketer and CX expert, Nick has an amazing knack for understanding true customer needs, that is the people represented by the data, and using it to create winning strategies for the brands that works with. He and his colleagues at Apex Scoring System have developed an AI-powered solution tha…
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S4E40 : Giving Voice to Military Stories : Lucy Bustamante : Journalist and Anchor : NBC10 and Telemundo62
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Welcome to the final week of Hispanic Heritage Month! It’s been incredible!! Be sure to check out all of the amazing career stories and breakthrough moments from the Hispanic professionals in our collection at LeadWithYourBrand.com/latinx. Jayzen is excited to welcome Lucy Bustamante to the show. Lucy is a 4x Emmy award winner and is passionate abo…
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S4E39 : When You Show Up…Show Up! : Mirian Arias : Head of Corporate Communications : Harlem Globetrotters
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It’s been an amazing Hispanic Heritage Month! Be sure to check out all of the amazing career stories and breakthrough moments from the Hispanic professionals in our collection at LeadWithYourBrand.com/latinx. Jayzen is thrilled to welcome Mirian Arias to the show. As a child, Mirian was always vocal about wanting to work in the entertainment indust…
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S4E38 : Creating Your Network : Delia I Garced : SVP Marketing Health and Wellness : Synchrony
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Happy Hispanic Heritage Month! Each week we will be amplifying the voices of Hispanic professionals with amazing career stories and breakthrough moments that we all can learn from. In addition to our weekly guests, be sure to check out the special Hispanic Voices collection in celebration of Hispanic Heritage Month at LeadWithYourBrand.com/latinx T…
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S4E37 : Building Future Leaders : Joelle L. Martinez : President & CEO : Latino Leadership Institute
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Happy Hispanic Heritage Month! Each week we will be amplifying the voices of Hispanic professionals with amazing career stories and breakthrough moments that we all can learn from. In addition to our weekly guests, be sure to check out the special Hispanic Voices collection in celebration of Hispanic Heritage Month at LeadWithYourBrand.com/latinx T…
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S4 EP36 : Networking to Your Dream Career : Carlos Zapata : News Anchor/Reporter : Noticias Telemundo Texas
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Happy Hispanic Heritage Month! Each week we will be amplifying the voices of Hispanic professionals with amazing career stories and breakthrough moments that we all can learn from. In addition to our weekly guests, be sure to check out the special Hispanic Voices collection in celebration of Hispanic Heritage Month at LeadWithYourBrand.com/latinx T…
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S4E35: FAN FAVORITE: Being Your Best Authentic Self, CEO Erin Uritus
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One of the key elements of the Lead With Your Brand system is digging to understand your tailwinds and your headwinds - those things that help propel your forward and those that pull you back, creating drag on your brand. Diverse leaders are often faced with additional headwinds that stem from societal bias. We find the tension in balancing authent…
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S4E34: FAN FAVORITE : The Dot Connector : Cynthia Chu, Chief Financial Officer and Growth Officer, Audible
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This week, we’re bringing back one of our fan favorites from season 3 of the Lead With Your Brand podcast featuring Cynthia Chu. As Cynthia puts it, the Chief Financial Officer in any company is one of the most cross functional leaders, thus she describes her role as “the dot connector.” Cynthia Chu has built an amazing career stretching across sev…
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S4E33 : Unleashing Your Best : Wesley Smoot : Founder and Marketing Director of Unleashed LGBTQ
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Some folks seem to be the ones who are always trying to do what hasn’t been done before. Trying to push the envelope, make it more interesting, create a new experience…and if you get the chance to meet Wesley Smoot, you’ll know immediately that’s who he is. However, Wesley’s success isn’t just in being a visionary, it is rooted in his core beliefs …
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S4E32 : Know Your North Star : Sebastian Westerby : Chief Executive Officer and Co-Founder, Tort Experts
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Having a clear vision of your north star is key to success in anything you do, whether that’s leading a team, running a project or just doing your daily work. It’s all about knowing your purpose and the common goal that binds the team together. For Sebastian Westerby, that north star is to democratize access to justice. He has built his career on u…
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S4E31 : From Pro Ball to Mapping the Mind : John Diggs : Mind Mapping Master
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We’ve all had setbacks in our careers, and John Diggs is no exception. In fact, through his career story he shares some of the most remarkable setbacks that necessitated complete shifts in his career and life, always coming out stronger on the other side. He was a star college football player who went on to the professional ranks playing for the LA…
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S4E30 : Don’t Wait for the Role, Create It! : Jen Brown : SVP of Programming and Content Strategy, Global Digital News & Streaming : BBC Studios
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If you ever ask Jayzen for his best career advice, he’ll say “find a hole and fill it.” That is, find where the need is in your organization or industry that matches your skills and talent and be the solution that everyone is looking for. Jen Brown has built an incredible career doing just that. She is a 16-year veteran of NBCUniversal, where she m…
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S4E29 : Don't Pitch It, Truth It! : Johnny Collins : President, Community National Title
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Building strong relationships has been the cornerstone of Johnny Collins’ success as a business leader in the title industry, and Jayzen is excited to share his message with the audience this week. As a pioneer in his field, Collins made history as the first Black person to land a seat on Texas Land and Title Association’s board, where he serves as…
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S4E28 : Telling Your Best Story : Jessica Abo : Media Trainer and PR Expert
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Jayzen is excited to welcome his friend, Jessica Abo, to the show. With a 20 year career as a journalist working at some of the top outlets, Jessica now uses her talent to help physicians, experts, entrepreneurs, C-Suite executives, authors, and celebrities share their stories with the world. She works with clients to prepare for an on-air intervie…
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S4E27 : The Leadership and Career Guru : Scott Jeffrey Miller : Bestselling Author & Host of the World’s Largest Weekly Leadership Podcast
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Jayzen is thrilled to welcome Scott Jefrey Miller to the show. Scott is a Wall Street Journal best selling author and host of the FranklinCovey-sponsored podcast, On Leadership with Scott Miller. After twenty-five years with FranklinCovey as chief marketing officer and executive vice president, he currently serves as FranklinCovey's special advisor…
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