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The Impact of Performance Max on Vehicle Listing Ads: Insights and Strategies for Car Dealers
Manage episode 382746379 series 3501416
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Ever feel like you're losing money on digital advertising for your dealership? Stop the leaks and harness the power of Google's vehicle ads when you tune into this episode of Automotive Alchemy. We're peeling back the layers on this high-converting digital ad type, uncovering the complexities, and laying out the opportunities to increase your ROI.
Take a deep dive with us as we discuss setting up vehicle listing ads, effectively assigning value to each type of conversion, and leveraging Google Analytics to skyrocket your conversion rates. We'll also help you navigate the challenges of exclusions and interaction rates, as well as the importance of using Google Analytics 4 (GA4) in managing your digital advertising campaigns. Our goal is to equip you – the dealers – with the strategies you need to become informed stewards of your ad budget.
Finally, we can't stress enough the importance of cultivating a good relationship with your vendors. We'll explore the cost implications of digital advertising and how to get the best results by collaborating with your vendors. We'll also share strategies to run effective vehicle listing ads and how to funnel more of the Performance Max money into the ad type that works best for your dealership. So get ready to transform your understanding of vehicle ads and Performance Max campaigns, and maximize your ad budget. Tune in and let's start your journey towards digital advertising success! #dealeralchemist #sciencethatsells #automotive #digitalmarketing
Chapters
1. The Impact of Performance Max on Vehicle Listing Ads: Insights and Strategies for Car Dealers (00:00:00)
2. Understanding Google's Vehicle Listing Ads (00:00:09)
3. Maximizing Conversions With Vehicle Listing Ads (00:07:54)
4. Analyze Vehicle Ad Performance, Exclusion Strategies (00:20:09)
5. Advertising for Dealerships and Cost Implications (00:28:28)
6. Understanding Google Ad Performance Analysis (00:38:18)
7. GA4 Issues, Analytic Expertise Importance (00:48:23)
8. Implementing Strategies for Vehicle Listing Ads (00:57:58)
9. Collaboration and Feedback in Automotive Marketing (01:05:23)
9 episodes
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