N. Kirimova, Trademark Attorney, IP Consumer Tissue at Essity

Heroes of Brand Protection

Welcome back to Heroes of Brand Protection, a podcast powered by Red Points, the fastest-growing brand protection company in the world, and hosted by Daniel Shapiro. The show delves into the stories of anti-counterfeiting and brand protection leaders from renowned companies and organizations around the globe. In today's episode, we had the pleasure of speaking with Nigar Kirimova, a Trademark Attorney specializing in IP Consumer Tissue at Essity.

She is responsible for making decisions regarding the growth, maintenance, and protection of the portfolio of trademarks, designs, and domain names. Before her role as an in-house counsel, Nigar worked at several IP law firms, managing well-known brands' portfolios. She also has experience working at the Copyright Office of Azerbaijan. Nigar holds an LLM degree on IP & Competition Law from the Max Planck Institute.

In this episode, we will discuss the most challenging aspects of being a trademark attorney, as well as the impact of the metaverse and AI on IP law, and how she addresses the issue of counterfeit packaging as a formidable Brand Protection Hero.

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