))
Scaling Marketing: How Nico Dato grew Podium from $1m to $100m
Manage episode 383570338 series 3484424
Content provided by Dock. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dock or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Nico Dato, CMO of Entrata, shares lessons from growing Podium from a single-product review platform to a nine-figure, multi-product lead gen platform.
When Nico Dato joined Podium in 2015, they were a single-product review tool for SMBs with under $1m in revenue.
Over a 7-year period, Nico helped grow Podium to a multi-product lead conversion platform with over $100m in revenue.
For those counting at home, that's 100x growth.
In today’s episode, Alex and Nico discuss:
- How Podium grew primarily through webinars and industry tradeshows
- The two most important relationships for every marketing leader (spoiler: it's Product and Sales)
- Why MQLs are a deceptive metric
- Planning Entrata's massive user conference
- Why you shouldn’t sleep on Utah as a tech hub
34 episodes
Share
