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How This Marketing Rebel Turned One Book Into a Multi-Million Coaching Biz

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Manage episode 383681809 series 1414271
Content provided by Louis Grenier and Louis Grenier | Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Louis Grenier and Louis Grenier | Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Pragmatic. Experienced. And Bestselling Author or The 1-Page Marketing Plan. Allan Dib is my latest guest on Everyone Hates Marketers, and, as an entrepreneur who built a multi-million dollar coaching business on the back of a book, there’s no one better for me to talk to this week.

Topics Covered:

  • (00:00) - Intro
  • (02:55) - The story of the 1-Page Marketing Plan
  • (06:05) - Business people and marketers should do… less marketing?
  • (10:07) - The process of writing a book
  • (14:37) - Allan’s simple email marketing strategy
  • (19:13) - Your marketing is part of your product
  • (21:35) - What do we mean providing value?
  • (26:26) - Niching down
  • (29:18) - The difference in caliber between clients
  • (33:25) - How do you buy back your time?
  • (43:45) - Getting yourself out of the delivery
  • (52:06) - End

***

Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

🤘

  continue reading

434 episodes

Artwork
iconShare
 
Manage episode 383681809 series 1414271
Content provided by Louis Grenier and Louis Grenier | Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Louis Grenier and Louis Grenier | Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Pragmatic. Experienced. And Bestselling Author or The 1-Page Marketing Plan. Allan Dib is my latest guest on Everyone Hates Marketers, and, as an entrepreneur who built a multi-million dollar coaching business on the back of a book, there’s no one better for me to talk to this week.

Topics Covered:

  • (00:00) - Intro
  • (02:55) - The story of the 1-Page Marketing Plan
  • (06:05) - Business people and marketers should do… less marketing?
  • (10:07) - The process of writing a book
  • (14:37) - Allan’s simple email marketing strategy
  • (19:13) - Your marketing is part of your product
  • (21:35) - What do we mean providing value?
  • (26:26) - Niching down
  • (29:18) - The difference in caliber between clients
  • (33:25) - How do you buy back your time?
  • (43:45) - Getting yourself out of the delivery
  • (52:06) - End

***

Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

🤘

  continue reading

434 episodes

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