Best Louis Grenier Podcasts (2024)

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Season 2 Finale: Adapting to AI Revolution 22:57

5M ago22:57

22:57

Are you a thought leader grappling with how to adapt to the rise of AI? In this episode, The Recognized Authority podcast host Alastair McDermott sits down with co-host Alistair McBride to discus a pivotal shift. They discuss The urgent need for AI literacy among experts and leaders Navigating AI's productivity benefits vs credibility risks Ethical…

1
Build Your Authority Platform: Top Advice from 150+ Experts to Build Authority and Become an Industry Leader 56:44

5M ago56:44

56:44

Are you struggling to establish yourself as an authority in your niche? Discover the proven strategies used by over 150 bestselling authors, thought leaders and industry experts. In this insightful episode of The Recognized Authority podcast, host Alastair McDermott is joined by his friend Alistair McBride to reveal the top advice for building auth…

1
Positioning Yourself as the Go-To Expert in Your Niche [Listener Question] 18:58

5M ago18:58

18:58

Are you struggling to position yourself as an authority in your industry? Do you feel overshadowed by more established peers and competitors? If you want to attract high-value clients and truly showcase your expertise, this episode of The Recognized Authority podcast is a must-listen. Host Alastair McDermott tackles a listener question from Mark, a…

1
Professionalism is Killing Your Brand: Here's the Cure 58:35

6M ago58:35

58:35

Corporate speak sucks. Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand. (00:00) - Intro (02:27) - Redefining professionalism (04:54) - Dave's journey (08:35) - How Dave's strategy generates leads (16:33) - First steps to being more yourself …

1
This Unexpected YouTube Strategy Made $300K in ONE MONTH! 45:24

5M ago45:24

45:24

What unexpected YouTube strategy could potentially earn you as much as $300K in just one month? In this episode of The Recognized Authority, host Alastair McDermott talks to Cyan Cooper about his counterintuitive strategy for generating massive revenue on the platform. Instead of narrowly targeting his client's niche, Cyan intentionally made videos…

1
Funnels Don't Build Businesses: Here's What Does 58:08

6M ago58:08

58:08

Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the shortcuts and build something... for real. (00:00) - Intro (02:19) - Facebook funnel's story (07:42) - The difference between a funnel business approach and a real business (09:20) - The …

1
AI Beyond the Hype: 5 Practical Tips for Leveraging AI in Your Business 29:19

6M ago29:19

29:19

Are you overwhelmed by the hype surrounding AI? Do you struggle when it comes to figuring out the practical applications of AI in business? In this insightful solo episode of The Recognized Authority podcast, Alastair McDermott delivers a presentation to a group of business leaders, simplifying the principles ofAI and providing actionable strategie…

1
How to Build a Content Strategy That "Drives Pipeline" 53:04

6M ago53:04

53:04

In this episode, Sara Stella Lattanzio pulls back the curtain on what it really takes to build a content strategy that drives pipeline in a B2B company. She talks about the resistance she faced and shares her proven tactics for overcoming obstacles and proving the value of content marketing. (00:00) - Intro (02:41) - Sara's pet peeve (05:24) - Firs…

1
The Expert's Guide to Standing Out with Compelling Video 58:35

6M ago58:35

58:35

Are you an expert struggling to stand out in a crowded market? Have you considered leveraging the power of video content but feel overwhelmed by the learning curve and technical demands? In this episode of The Recognized Authority, host Alastair McDermott chats with video production expert Juma Bannister to demystify the world of video and share ac…

1
25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin 1:03:48

6M ago1:03:48

1:03:48

Leah Tharin, a B2B growth veteran with 25 years of experience, rips apart the bullshit and delivers actionable insights you can actually use. No jargon. No fluff. She breaks down what PLG (Product-Led Growth) really means and how to make it work for you, even if you're not a SaaS unicorn. (00:00) - Intro (03:03) - What would be product-led growth a…

1
Failing Your Way to Success with Content & Outreach Strategy with Luca Ingianni 48:08

6M ago48:08

48:08

Have you ever struggled to find the right content marketing strategy that aligns with your personality and strengths? In this candid conversation on The Recognized Authority podcast, host Alastair McDermott sits down with Luca Ingianni, an agile consultant specializing in embedded systems. Luca shares his refreshingly honest journey of "failing his…

1
Know Your "Enemies" — A Practical Guide to Competitive Intelligence 55:11

6M ago55:11

55:11

This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the "customer-obsessed" BS and show you why keeping a close eye on your "rivals" is paramount. (00:00) - Intro (02:31) - Customer obsession vs Competitor obsession (05:37) -…

1
Behind the Scenes: Building a Book from a Podcast 11:42

6M ago11:42

11:42

Have you ever wondered if you could write a compelling book that resonates with your audience? Have you ever thought about starting a podcast? In this episode, host Alastair McDermott shares his unique approach to turning his podcast, "The AI-Powered Thought Leader," into a valuable book on the same topic. Alastair reveals his process, from selecti…

1
How to Make Products That Stick (With PepsiCo's Chief Design Officer) 54:02

7M ago54:02

54:02

With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everything. It sounds a bit cliché, doesn't it? That's what I thought at first, too. But listen to the first few minutes of this episode, and you might change your mind…

1
Thought Leadership in the AI Era: Maintaining Authenticity and Credibility 28:12

7M ago28:12

28:12

In this episode of The Recognised Authority podcast, Alastair examines the impact of artificial intelligence (AI) on the world of thought leadership. Alastair shares insights from his conversations with renowned thought leaders, including Mark Schaefer, Jonathan Stark, Debbie Jenkins, and Erin Austin. The episode explores the complex balance betwee…

1
Stop Wrestling With Pricing: How to Set Prices Customers Want 1:00:19

7M ago1:00:19

1:00:19

Listen to Melina Palmer, behavioral economist and author of "The Truth About Pricing," explain how you can use simple tricks from behavioral economics to make your prices feel just right for your customers. It’s not about changing the price but how you show it. (00:00) - Intro (01:48) - The pricing paradox (05:28) - Pricing psychology & finding the…

1
From 6 to 7 Figures Consultancy Revenue Growth with Danilo Kreimer 1:01:01

7M ago1:01:01

1:01:01

Are you a consultant struggling to break through the six-figure revenue ceiling? You're not alone. Many consultants face a myriad of challenges when trying to scale their business from six to seven figures. In this episode of The Recognized Authority podcast, host Alastair McDermott is joined by Danilo Kreimer, founder of the Boutique Consulting Cl…

1
How to Find SPICY Angles That The Right People Cannot Ignore 1:01:04

7M ago1:01:04

1:01:04

In this episode, we sit down with PR expert and author Lucy Werner to uncover the secrets behind crafting compelling angles for your content. Whether you're pitching to journalists, writing blog posts, or planning podcast episodes, the right angle can make all the difference in capturing your audience's attention. Some key takeaways: Avoid the laun…

1
The Marketing Secret You've Been Missing 3:22

7M ago3:22

3:22

I was asked for the"secrets" I have for marketing. The biggest secret is this: *drum roll* Vertical specialization *Jedi Wave* "this is the secret you've been looking for" Really? Yes, really. Based on metric fscktonnes of research (that's the technical term) I conducted, and reading the research of others, I believe that positioning your business …

1
How to Craft a Life & Career That Lights You Up (F*ck The Playbooks) 55:48

7M ago55:48

55:48

Paul Millerd, author of "The Pathless Path," shares his unconventional journey of designing a life and career that lights him up. Tune in for some eye-opening insights and refreshingly honest perspectives, including: The surprising things people confessed to Paul about their dissatisfaction with work, even in high-paying jobs How Paul made the leap…

1
Thought Leadership Beyond the Book 50:06

7M ago50:06

50:06

Amazon is now limiting authors to a mere THREE (3!) new book uploads per DAY to curb the influx of AI-generated content flooding the market. This highlights the existential threat AI poses to thought leaders and authority builders in an age where artificial intelligence can seemingly replicate any form of content. Will AI devalue the work of author…

1
The BS-Free Guide to Building Communities That Last More Than 3 Months 56:17

8M ago56:17

56:17

In this episode, Circle co-founder Andy Guttormsen cuts through the fluff to share his hard-earned lessons on building communities that last. No BS, just real talk and proven tactics to help you create a thriving group that stays engaged past the 3-month mark. Andy exposes the hard truths and gives you the tools to foster genuine, long-term commitm…

1
The Future of Thought Leadership 11:09

8M ago11:09

11:09

How does an aspiring thought leader stay authentic and credible in the age of AI? As artificial intelligence tools become increasingly sophisticated, the question arises: how can we leverage these powerful technologies without compromising our unique insights and personal touch? In this introductory episode of The AI-Powered Thought Leader podcast,…

1
Why So Serious? 5 WILD Ways to Generate Money-Making Ideas 53:00

8M ago53:00

53:00

Throw out the old rules. Jocelyn Brady, the Brain Lady, shows you five wild ways to think up ideas that pay off. This is about getting real results by letting loose. No more boring meetings or dry strategies. Gear up for a straight-talk journey to where the real magic happens in business: your imagination. (00:00) - Intro (01:43) - Why you shouldn'…

1
Crafting a Blueprint to Showcase Your Expertise 34:28

8M ago34:28

34:28

Do you struggle to command premium fees or attract your ideal clients? If so, you're not alone. Many experts remain invisible, despite their wealth of knowledge and experience. In this special episode, of The Recognized Authority podcast I'm sharing my appearance on The Selling Show with David Newman, where we discuss the challenges of commanding p…

1
How to Find Undiscovered (Yet Profitable) Niches 53:10

8M ago53:10

53:10

Emily is a former journalist and content writer. Through a tragic event, she understood and used her professional and personal experiences and skills to reposition herself, identifying a niche in the tech industry, leading to significant success in her newly chosen field. Emily's story is nothing short of inspiring. This episode is a blend of heart…

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How to Create a Sales Process - Without Becoming "Salesy" with Jeff C. West 48:53

8M ago48:53

48:53

Are you struggling to connect with prospects without coming across as salesy? Do you want to build real trust and add value instead of being seen as just another pushy sales rep? Join sales expert Jeff C. West on The Recognized Authority podcast with host Alastair McDermott to unlock the secrets to effortlessly grabbing any prospect's attention. Le…

1
Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow 56:54

8M ago56:54

56:54

For a decade, Heidi Weinberg has been a successful freelance fashion designer. Now, she helps other fashion designers get paid by focusing on a narrow market and going ULTRA-NICHE. She is also the podcast host of Fashion Designer Get Paid who, after going through a rebranding process via market research and strategic positioning, elevated her podca…

1
How to Craft an Irresistible Offer with Jason Van Orden 44:17

8M ago44:17

44:17

Are you struggling to get clients to say "yes" to your offers? Do you pour time and energy into creating programs, services and products only to get crickets in response? Crafting compelling offers that speak directly to your ideal client's biggest needs and desired outcomes is crucial to business growth and making sales. In this episode of The Rec…

1
How to Grow an Audience When No One Seems to Listen 52:00

9M ago52:00

52:00

In the eye of the pandemic storm, Zeke Sky didn't just keep his music alive; he transformed it into a powerhouse brand. This episode dives into how a metal guitarist mastered the art of branding and marketing amidst global chaos. From crafting a unique brand identity to engaging a dedicated fanbase, Zeke's journey is a masterclass in marketing resi…

1
How to Implement an Authority Strategy with Alastair McDermott 23:56

8M ago23:56

23:56

Are you tired of relying solely on word-of-mouth and referrals to drive your business? Do you dream of commanding premium fees and attracting better clients? The secret is to establish yourself as a recognized authority in your field. But how do you actually achieve this? In this episode of The Recognized Authority podcast, host Alastair McDermott …

1
How To Have the B*lls To Do What You REALLY Want 54:29

9M ago54:29

54:29

Tadhg Hickey is an Irish comedian and the author of the book A Portrait Of A Piss Artist As A Young Man. His satirical humor made him sell out most of his shows touring in the UK and Ireland. Topics Covered: (00:00) - Intro (01:45) - The price of not following your guts (06:51) - The benter Dublin vs Cork (09:15) - The turning point for success (15…

1
How to Transform Your Website into a Lead Generation Machine 25:26

9M ago25:26

25:26

Are you a consultant struggling to generate leads from your website? Does your site feel more like an online brochure than a lead gen machine? In this episode of The Recognized Authority, host Alastair McDermott outlines the key differences between passive “trust-building” websites and more active, inbound marketing-focused sites designed specifica…

1
How to Build an UNIGNORABLE Personal Brand 45:31

9M ago45:31

45:31

Matthew Lesko, America’s #1 grant expert known for always wearing a question mark suit, will help you carve a niche for yourself in a super boring and "professional" industry by "throwing your own party." For over 48 years now, Matthew has been helping Americans get free money. He has also written 100 books on how to get money from the US governmen…

Podcasts Worth a Listen

Louis Grenier Podcasts

Podcasts Worth a Listen

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