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Professionalism is Killing Your Brand: Here's the Cure
Manage episode 419377073 series 3433304
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Corporate speak sucks.
Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand.
- (00:00) - Intro
- (02:27) - Redefining professionalism
- (04:54) - Dave's journey
- (08:35) - How Dave's strategy generates leads
- (16:33) - First steps to being more yourself
- (23:01) - Why going "too" narrow is important
- (33:20) - Self-deprecation as a copywriting tool
- (40:41) - Picking the right fight
- (50:02) - Dave's last advice
- (54:48) - Top 3 resources
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Finally...
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