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How to Transform Your Website into a Lead Generation Machine

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Manage episode 400584697 series 2921886
Content provided by Alastair McDermott - The Recognized Authority. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alastair McDermott - The Recognized Authority or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Are you a consultant struggling to generate leads from your website? Does your site feel more like an online brochure than a lead gen machine?

In this episode of The Recognized Authority, host Alastair McDermott outlines the key differences between passive “trust-building” websites and more active, inbound marketing-focused sites designed specifically for lead generation.

Tune in to discover:

  • The 2 main types of websites used by consultants and professional services firms
  • When a more passive website is appropriate vs when you need an active inbound marketing site
  • How to transform your website into a lead generation machine
  • Vital elements your site needs for effective lead gen
  • The power of content and SEO to attract and convert ideal prospective clients
  • Why niche positioning is crucial for compelling content that converts

If your consulting website isn’t delivering leads, this episode will give you a step-by-step blueprint for evolving it into an effective inbound marketing machine.

Key Insights:

  • Most consultants rely on referrals, so passive websites that build trust/credibility are common
  • Active sites with inbound marketing tactics are better for attracting and converting cold leads
  • Key elements: conversion actions (contact forms, opt-ins), niche positioning, regular publishing of high-value content
  • SEO and content marketing generate traffic and leads on autopilot
  • Tighter niche positioning enables creation of compelling content that converts cold visitors

Strategies:

  • Use opt-in incentives like checklists/guides to collect emails
  • Set up email autoresponder sequences to build trust/relationships
  • Focus on creating niche-specific, high-value content regularly
  • Prioritize SEO optimization and promotion of content

👉👉 Download your free website audit checklist here 👈👈

🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks

Expert Authority Builder Series:

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule

👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy

💻 - WEBSITE: https://TheRecognizedAuthority.com

  continue reading

172 episodes

Artwork
iconShare
 
Manage episode 400584697 series 2921886
Content provided by Alastair McDermott - The Recognized Authority. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alastair McDermott - The Recognized Authority or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Are you a consultant struggling to generate leads from your website? Does your site feel more like an online brochure than a lead gen machine?

In this episode of The Recognized Authority, host Alastair McDermott outlines the key differences between passive “trust-building” websites and more active, inbound marketing-focused sites designed specifically for lead generation.

Tune in to discover:

  • The 2 main types of websites used by consultants and professional services firms
  • When a more passive website is appropriate vs when you need an active inbound marketing site
  • How to transform your website into a lead generation machine
  • Vital elements your site needs for effective lead gen
  • The power of content and SEO to attract and convert ideal prospective clients
  • Why niche positioning is crucial for compelling content that converts

If your consulting website isn’t delivering leads, this episode will give you a step-by-step blueprint for evolving it into an effective inbound marketing machine.

Key Insights:

  • Most consultants rely on referrals, so passive websites that build trust/credibility are common
  • Active sites with inbound marketing tactics are better for attracting and converting cold leads
  • Key elements: conversion actions (contact forms, opt-ins), niche positioning, regular publishing of high-value content
  • SEO and content marketing generate traffic and leads on autopilot
  • Tighter niche positioning enables creation of compelling content that converts cold visitors

Strategies:

  • Use opt-in incentives like checklists/guides to collect emails
  • Set up email autoresponder sequences to build trust/relationships
  • Focus on creating niche-specific, high-value content regularly
  • Prioritize SEO optimization and promotion of content

👉👉 Download your free website audit checklist here 👈👈

🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks

Expert Authority Builder Series:

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule

👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy

💻 - WEBSITE: https://TheRecognizedAuthority.com

  continue reading

172 episodes

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