Best Alastair Mcdermott The Recognized Authority Podcasts (2024)

1
Behind the Scenes: Building a Book from a Podcast 11:42

4d ago11:42

11:42

Have you ever wondered if you could write a compelling book that resonates with your audience? Have you ever thought about starting a podcast? In this episode, host Alastair McDermott shares his unique approach to turning his podcast, "The AI-Powered Thought Leader," into a valuable book on the same topic. Alastair reveals his process, from selecti…

1
Thought Leadership in the AI Era: Maintaining Authenticity and Credibility 28:12

11d ago28:12

28:12

In this episode of The Recognised Authority podcast, Alastair examines the impact of artificial intelligence (AI) on the world of thought leadership. Alastair shares insights from his conversations with renowned thought leaders, including Mark Schaefer, Jonathan Stark, Debbie Jenkins, and Erin Austin. The episode explores the complex balance betwee…

1
From 6 to 7 Figures Consultancy Revenue Growth with Danilo Kreimer 1:01:01

18d ago1:01:01

1:01:01

Are you a consultant struggling to break through the six-figure revenue ceiling? You're not alone. Many consultants face a myriad of challenges when trying to scale their business from six to seven figures. In this episode of The Recognized Authority podcast, host Alastair McDermott is joined by Danilo Kreimer, founder of the Boutique Consulting Cl…

1
The Marketing Secret You've Been Missing 3:22

25d ago3:22

3:22

I was asked for the"secrets" I have for marketing. The biggest secret is this: *drum roll* Vertical specialization *Jedi Wave* "this is the secret you've been looking for" Really? Yes, really. Based on metric fscktonnes of research (that's the technical term) I conducted, and reading the research of others, I believe that positioning your business …

1
Thought Leadership Beyond the Book 50:06

1M ago50:06

50:06

Amazon is now limiting authors to a mere THREE (3!) new book uploads per DAY to curb the influx of AI-generated content flooding the market. This highlights the existential threat AI poses to thought leaders and authority builders in an age where artificial intelligence can seemingly replicate any form of content. Will AI devalue the work of author…

1
The Future of Thought Leadership 11:09

1M ago11:09

11:09

How does an aspiring thought leader stay authentic and credible in the age of AI? As artificial intelligence tools become increasingly sophisticated, the question arises: how can we leverage these powerful technologies without compromising our unique insights and personal touch? In this introductory episode of The AI-Powered Thought Leader podcast,…

1
Crafting a Blueprint to Showcase Your Expertise 34:28

2M ago34:28

34:28

Do you struggle to command premium fees or attract your ideal clients? If so, you're not alone. Many experts remain invisible, despite their wealth of knowledge and experience. In this special episode, of The Recognized Authority podcast I'm sharing my appearance on The Selling Show with David Newman, where we discuss the challenges of commanding p…

1
How to Create a Sales Process - Without Becoming "Salesy" with Jeff C. West 48:53

2M ago48:53

48:53

Are you struggling to connect with prospects without coming across as salesy? Do you want to build real trust and add value instead of being seen as just another pushy sales rep? Join sales expert Jeff C. West on The Recognized Authority podcast with host Alastair McDermott to unlock the secrets to effortlessly grabbing any prospect's attention. Le…

1
How to Craft an Irresistible Offer with Jason Van Orden 44:17

2M ago44:17

44:17

Are you struggling to get clients to say "yes" to your offers? Do you pour time and energy into creating programs, services and products only to get crickets in response? Crafting compelling offers that speak directly to your ideal client's biggest needs and desired outcomes is crucial to business growth and making sales. In this episode of The Rec…

1
How to Implement an Authority Strategy with Alastair McDermott 23:56

2M ago23:56

23:56

Are you tired of relying solely on word-of-mouth and referrals to drive your business? Do you dream of commanding premium fees and attracting better clients? The secret is to establish yourself as a recognized authority in your field. But how do you actually achieve this? In this episode of The Recognized Authority podcast, host Alastair McDermott …

1
How to Transform Your Website into a Lead Generation Machine 25:26

2M ago25:26

25:26

Are you a consultant struggling to generate leads from your website? Does your site feel more like an online brochure than a lead gen machine? In this episode of The Recognized Authority, host Alastair McDermott outlines the key differences between passive “trust-building” websites and more active, inbound marketing-focused sites designed specifica…

1
How to Create Your Body of Work with Pamela Slim 1:00:10

3M ago1:00:10

1:00:10

Are you struggling to gain visibility and be seen as an authority in your field? Do you feel like you have important knowledge and expertise to share, but you're not sure how to package it up into a compelling narrative that attracts your ideal audience? In this episode of The Recognized Authority podcast, host Alastair McDermott interviews Pamela …

1
10 Essential Elements of a Successful Website for Experts & Consultants 36:32

3M ago36:32

36:32

Are you a consultant struggling to convert website visitors into new clients? Do you want your website to better showcase your expertise? Tune into this episode of The Recognized Authority podcast, where host Alastair McDermott shares his website research on over 1000 consultants, and reveals the 10 essential elements you need for a high-trust webs…

1
How a Distinct Brand Voice Sets You Apart as a Thought Leader with Carol Cox 43:29

3M ago43:29

43:29

Are you struggling to make your voice stand out in a crowded marketplace? Do you feel invisible, even if you offer incredible value through your expertise? In this insightful Recognized Authority episode, brand messaging strategist Carol Cox shares her proven system to craft a magnetic brand voice that positions you as an authority and thought lead…

1
Building Authority vs a Personal Brand with Karley Cunningham 48:38

3M ago48:38

48:38

Are you struggling to differentiate your consulting business in a competitive market? Wondering how to turn your brand promise into reality so prospects see you as the recognized authority? On this episode of The Recognized Authority podcast, host Alastair McDermott interviews branding expert Karley Cunningham from Big Bold Brand on the differences…

1
How To Reinvent Your Consulting Business 34:05

4M ago34:05

34:05

Have you ever faced an unexpected disruption that turned your business upside down? That's exactly what happened to consultant Diane Hopkins when the COVID pandemic caused many of her healthcare clients to freeze projects indefinitely. So how did she manage to pivot not just once, but several times over a 3 year period to totally reinvent her busin…

1
Behind the Scenes 2023 and Planning for 2024 10:18

4M ago10:18

10:18

In this episode, I give you a quick whistlestop tour of what worked and what didn’t for me in 2023, and lay out my plans for the business in 2024. I discuss the journey of this podcast, The Recognized Authority, which has shown steady growth across 152 episodes. I also touch on my shift to live streaming many of the episodes. I’ve found that live s…

1
Podcast Case Study: Planning a Niche Show with Conor Duffy 51:18

4M ago51:18

51:18

Are you struggling to identify the right niche and audience for your podcast? Do you need clarity on who you should be targeting and what topics to cover? This episode of The Recognized Authority tackles a real case study, walking through the podcast planning process from initial idea to execution. Join host Alastair McDermott as he coaches Conor D…

1
How to Build Authority and Generate Leads Through Conversations 46:03

4M ago46:03

46:03

Want to work work with Alastair? Visit rec.nz/call Are you an expert consultant struggling to attract your ideal clients? Do you pour time and money into marketing that fails to deliver results? The truth is that stale, one-way marketing no longer works to fuel real business growth. In this episode of The Recognized Authority podcast, host Alastair…

1
How to Launch Your First Digital Product with Rene Morozowich 52:57

5M ago52:57

52:57

Are you struggling to launch your first digital product? Not sure how to validate your ideas or what type of offering to create? Tune into this insightful interview between host Alastair McDermott of The Recognized Authority podcast and digital product expert Rene Morozowich as they dive into the most effective strategies and step-by-step process f…

1
How to Win Clients Without Selling with David Newman 44:56

5M ago44:56

44:56

Are you an expert who hates selling? Do you struggle to attract high-paying clients without being pushy or salesy? In this episode of The Recognized Authority podcast, host Alastair McDermott interviews expert consultant and author David Newman about his unique approach to winning new business. Tune in as David shares: His "helping call" framework …

1
How to Build a Million-Dollar Authority-Based Business with Mindi Zissman 44:40

5M ago44:40

44:40

Are you struggling to establish yourself as the go-to expert in your niche? Do you wonder how specialists become famous industry authorities that attract premium clients? Tune in to this value-packed interview on The Recognized Authority podcast between host Alastair McDermott and featured guest Mindi Zissman, an accomplished ghostwriter and conten…

1
How to Build Authority with YouTube with Salma Jafri 51:00

5M ago51:00

51:00

Are you looking to build your personal brand, authority and influence as a consultant, coach or expert? Wondering how to leverage YouTube to attract more of your ideal clients? In this episode of The Recognized Authority, Alastair McDermott interviews YouTube strategist and coach Salma Jafri on how to grow your impact and income with YouTube. They …

1
Man vs Machine: Where Should We Draw the Line with AI Writing Tools? 50:52

5M ago50:52

50:52

Are you worried that using AI writing tools means you didn't actually write your own content? Where exactly should we draw the ethical line when leveraging artificial intelligence for content creation? In this thought-provoking bonus episode of The Recognized Authority podcast, host Alastair McDermott debates these tricky questions with returning g…

1
How to Build Authority Through Public Speaking with Lucy Bloom 56:55

6M ago56:55

56:55

Have you ever struggled to engage an audience with your message or expertise? On this week's episode of The Recognized Authority podcast, host Alastair McDermott interviews Lucy Bloom, an award-winning international speaker and consultant. Lucy shares her journey from advertising executive with no public speaking experience to highly sought after k…

1
How to Grow Your List To 50,000 Subscribers with Brennan Dunn 51:43

6M ago51:43

51:43

Tired of working every hour delivering custom services on hourly rates? Wish your subscribers felt more valued and engaged? Renowned online entrepreneur Brennan Dunn joins host Alastair McDermott to share his journey from agency work to selling digital products. After building a successful consultancy, Brennan yearned for something scalable. He too…

1
Authority Bootcamp: Kick-start your Journey to Authority 11:02

6M ago11:02

11:02

In this episode, I introduce you to Authority Bootcamp, a 4-week program starting on November 9th, designed to help experts build authority in their field. I break down the weekly agenda from refining your positioning and LinkedIn profile to practical content and video creation. The bootcamp emphasizes real content creation during live sessions, el…

1
Why Your Solution-Focused Content Doesn't Motivate 17:12

6M ago17:12

17:12

We all want more recognition for our expertise. But the path to becoming a recognized authority is not always clear. In this episode, I reflect openly on an oversight in my own authority-building journey: not focusing enough on the pain points and problems that my audience and ideal clients are experiencing. This is a topic we addressed in my conve…

1
How to Craft Crystal Clear Messaging with Steven Lewis 1:03:32

6M ago1:03:32

1:03:32

In this power-packed episode, master copywriter Steven Lewis reveals the hidden science behind crafting crystal-clear messaging that compels action. Drawing on decades of experience, Steven dives deep into the psychology of communication, sharing little-known tips for breakthrough marketing. You’ll learn why most website copy fails to connect, the …

1
Bonus Episode: Leveraging AI in Expert Businesses 42:12

6M ago42:12

42:12

Special Bonus Episode: Leveraging AI in Expert Businesses I'm excited to share a re-post of an interview I recently did on the unbillable hours podcast with Flo & Ash. We had a fascinating discussion about the practical uses of AI tools like ChatGPT in content creation and marketing. In this wide-ranging conversation, we cover when and how to effec…

1
Not a Fad: Why AI is Important for YOU 24:38

6M ago24:38

24:38

AI is transforming how experts like you work. But many resist adopting AI tools out of very legitimate fears. In this episode, Alastair McDermott argues that AI is here to stay and offers practical tips on how you can harness it to increase your productivity and impact. Alastair shares examples of how he already uses AI in his daily work, including…

1
How to Stand out in a Crowded Marketplace with Gerry Foster 23:51

7M ago23:51

23:51

Do you feel like just another face in the crowd? In today's crowded marketplace blending in can spell disaster if you want to attract ideal clients and increase your impact. You need to learn how to differentiate yourself and become the only choice. In this episode of The Recognized Authority, host Alastair McDermott interviews branding strategist …

1
Unpacking My Marketing Funnel and Content Strategy with Alastair McDermott 20:56

7M ago20:56

20:56

Ever wonder how to build a marketing funnel with content that generates leads and sales? In this behind the scenes episode of The Recognized Authority, I'm unveiling some of the inner workings of my content marketing funnel and strategy that have been instrumental in building authority and reaching my audience. In this episode, I explore the strate…

1
How Constant Online Accessibility is Burning You Out with Jimmy Burroughes 35:41

7M ago35:41

35:41

Are you feeling the strain of burnout? Can't remember the last time you felt genuinely rested? In this episode of "The Recognized Authority", Alastair McDermott hosts burnout expert, Jimmy Burrows, to discuss the challenging terrain of burnout. From the pressure of working long hours to the pitfalls of constant online availability, they explore the…

1
The Go-Giver Approach to Authenticity & Authority with Bob Burg 31:22

7M ago31:22

31:22

Can you build authority and trust by just being yourself? Legendary sales trainer and author Bob Burg joins host Alastair McDermott on Episode 134 of The Recognized Authority to discuss how to build authority and influence through authenticity and generosity. They explore the difference between moral and positional authority, and why character and …

1
Behind the Scenes with AI: How to Enhance not Replace Human Creativity 54:21

8M ago54:21

54:21

Have you ever wondered how you can use AI to turbocharge your content creation? In episode 133 of The Recognized Authority, your host Alastair McDermott takes you behind the scenes to reveal how AI can be harnessed to enhance (but not replace) human creativity. Get ready to dive into Alastair's real-world experiments, insights, and practical advice…

1
Why Your Lead Magnets Aren't Working and How to Fix It 41:02

8M ago41:02

41:02

We all know lead magnets are supposed to build your email list. But what if collecting emails is the wrong goal entirely? In this turnaround episode, Alastair McDermott is the guest on The Recognized Authority, with special guest-host Al McBride asking the questions. Alastair shares how most people get lead magnets wrong - they give people what the…

1
How NOT to Screw Up Your Business Podcast - with Douglas Burdett on THE MARKETING BOOK PODCAST 1:01:37

8M ago1:01:37

1:01:37

Ever wondered how to elevate your business podcast to world-record levels? Today's episode is a special one: a cross-post of my recent appearance on The Marketing Book Podcast, hosted by Douglas Burdett. We dive into key insights from my book, "33 Ways Not to Screw Up Your Business Podcast." Learn how to plan your show, achieve top-tier audio quali…

1
How to Structure A New Livestream for MAXIMUM Impact [Coaching Call] 1:33:56

8M ago1:33:56

1:33:56

Do you have a livestream or podcast, but struggle to get traction? Or have you been dreaming about starting one, but feel overwhelmed by the technical hurdles? This conversation is for you. On this practical episode of The Recognized Authority, Brendan McAdams sits in the coaching chair with host and content strategy coach Alastair McDermott. They …

1
Time Management to Drive Profitability and Growth with Irma Parone 38:50

9M ago38:50

38:50

Is Your Problem-Solving Actually Solving Problems? Many business leaders, including myself, have battled with ineffective decision-making processes. In this episode of The Recognized Authority, author Irma Parone joins host Alastair McDermott and shares her eight-step model to tackle business challenges head-on. We candidly discuss the ripple effec…

1
How to Elevate Your Brand with Bite-Sized Video with Josh Elledge 1:02:06

9M ago1:02:06

1:02:06

In a world where social media is king, creating great content that represents your brand and that actually brings in leads feels like an uphill battle. Time constraints, unclear messaging, and the constant pressure to create new content and stand out leads to confusion and frustration. But what if there was an easier way? In this episode of The Rec…

1
The Art of Long-term Content Strategy with Dan Holt 37:06

9M ago37:06

37:06

Ever felt the tug-of-war between short-term gains and long-term goals in your marketing? In this episode of The Recognized Authority your host Alastair McDermott chats with the Dan Holt about the essentials of content strategy. Highlights include: 🎯 Strategic Foundations: Why a clear brand strategy is non-negotiable before any channel activity ⚖️ T…

1
How I Produce Quality Content in Just 2-4 Hours a Week 34:54

9M ago34:54

34:54

In this week's episode of The Recognized Authority, I share how I can efficiently create high-quality content in just 2-4 hours per week. My focus is on producing content that resonates with my target audience across platforms like LinkedIn, podcasts, and live streams. I dedicate time blocks for content creation and leverage strategies like repurpo…

1
How to Create Effective Thought Leadership Content with Florian Heinrichs 1:05:46

10M ago1:05:46

1:05:46

Are you struggling to make an impact with your content? Do you feel like you're stuck at the starting blocks? There is an intricate blend of art and science behind effective content creation. In this episode of The Recognized Authority, host Alastair McDermott speaks with Florian Heinrichs about the significance of content generation for consultant…

1
How to Nail Marketing the Simple Way with Camille Moore 52:32

10M ago52:32

52:32

Discover how to do simple but effective marketing on this episode of The Recognized Authority Podcast with our guest, Camille Moore. Camille and Alastair discuss the fundamental principles of marketing, understanding your audience, creating a persistent presence, and providing educational content, all wrapped in an authentic persona. They discuss t…

1
Mastering Your Mindset: How to Survive Extreme Challenges with Damian Browne 59:04

10M ago59:04

59:04

In the often lonely journey of running a business, mastering your mindset and self-talk is critical. In this episode of The Recognized Authority we explore this connection between mindset, self-talk, and success in challenging circumstances with extreme adventurer and former professional rugby player Damian Browne. Host Alastair McDermott and Damia…

1
Craft a Compelling Podcast That Hooks Your Audience (and Makes You Money) [Coaching Session] 1:25:10

10M ago1:25:10

1:25:10

Discover the secrets to planning and launching a compelling podcast or livestream show in this enlightening episode of The Recognized Authority. Host Alastair McDermott, a business coach and marketing strategist, invites back Nina Froriep, video marketing expert and founder of Clockwise Productions. Nina shares her goals for starting a new podcast …

1
Maximizing Revenue with Expert Video and Podcast Content with Sheryl Plouffe 43:04

10M ago43:04

43:04

Can experts monetize content? Can they do it when they don't have a large audience? In this episode of The Recognized Authority, Alastair speaks with Sheryl Plouffe, host of the Cash in On Camera podcast, and founder of Scalable Business Accelerator. They discuss realistic and effective approaches to monetize content through strategic relationships…

1
The 6 Essential Steps to Drive Sales and Leads with Louise McDonnell 38:37

11M ago38:37

38:37

In this episode of The Recognized Authority, Alastair McDermott chats with award-winning social media trainer and strategist, Louise McDonnell. Louise outlines a six-step strategy to enhance sales and lead generation, giving us an actionable roadmap to success. Alastair and Louise also discuss the importance of planning, website and social media op…

1
How to Get High-ticket B2B Consulting Clients Using LinkedIn with Kathleen Celmins 34:13

11M ago34:13

34:13

In this episode of The Recognized Authority, Alastair McDermott chats with Kathleen Celmins about LinkedIn outreach, and why experts often don’t get paid a premium. Kathleen shares her strategy for LinkedIn outreach and gives a walkthrough detailing specifically how she does it. You’ll also learn why experts often struggle to receive fair compensat…

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Alastair Mcdermott The Recognized Authority Podcasts

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