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The Go-Giver Approach to Authenticity & Authority with Bob Burg

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Manage episode 377240568 series 2921886
Content provided by Alastair McDermott - The Recognized Authority. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alastair McDermott - The Recognized Authority or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Can you build authority and trust by just being yourself?

Legendary sales trainer and author Bob Burg joins host Alastair McDermott on Episode 134 of The Recognized Authority to discuss how to build authority and influence through authenticity and generosity.

They explore the difference between moral and positional authority, and why character and consistency are key to establishing trust.

Bob explains his "feel good questions" for connecting with people and focuses on enlightened self-interest in giving. He shares insights from his bestselling "Go-Giver" book series and stresses acting congruently with values. He shares a crucial business mistake that cost him, and how you can avoid making the same mistake. They discuss whether AI could replace aspects of sales and marketing.

Bob leaves us with a simple but profound tip: understand others' motivations.

Key Insights:

  • Moral authority comes from character while positional authority comes from rank.
  • Consistency builds trust as people crave certainty in an uncertain world.
  • Authenticity means showing up the same way consistently, not using it as an excuse.
  • Balance self-interest and contribution to others - both are part of human nature.
  • Ask "feel good questions" to establish rapport and create goodwill before probing needs and pain points.
  • Mistakes happen but be ready to change and adapt rather than resisting progress.
  • Understand others' motivations and what solves their problems to influence them.

Timestamps:

0:00 - Introduction

1:38 - How do we know this is the real Bob Burg?

2:34 - Moral authority vs positional authority

3:59 - Generosity: enlightened self-interest?

7:54 - Law of Authenticity

14:04 - Consistency

16:39 - Feel good questions

23:05 - Building real rapport

25:50 - Learning from business mistakes

27:53 - The impact of AI in business

Listen in for timeless wisdom on leadership, sales, marketing and the power of character from a true authority in his field.

🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

🕮 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks

Expert Authority Builder Series:

🕮 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

🕮 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

🕮 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule ()

🕮 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott

👑 - TWITTER: https://twitter.com/WhatStrategy

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy

💻 - WEBSITE: https://TheRecognizedAuthority.com

  continue reading

176 episodes

Artwork
iconShare
 
Manage episode 377240568 series 2921886
Content provided by Alastair McDermott - The Recognized Authority. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alastair McDermott - The Recognized Authority or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Can you build authority and trust by just being yourself?

Legendary sales trainer and author Bob Burg joins host Alastair McDermott on Episode 134 of The Recognized Authority to discuss how to build authority and influence through authenticity and generosity.

They explore the difference between moral and positional authority, and why character and consistency are key to establishing trust.

Bob explains his "feel good questions" for connecting with people and focuses on enlightened self-interest in giving. He shares insights from his bestselling "Go-Giver" book series and stresses acting congruently with values. He shares a crucial business mistake that cost him, and how you can avoid making the same mistake. They discuss whether AI could replace aspects of sales and marketing.

Bob leaves us with a simple but profound tip: understand others' motivations.

Key Insights:

  • Moral authority comes from character while positional authority comes from rank.
  • Consistency builds trust as people crave certainty in an uncertain world.
  • Authenticity means showing up the same way consistently, not using it as an excuse.
  • Balance self-interest and contribution to others - both are part of human nature.
  • Ask "feel good questions" to establish rapport and create goodwill before probing needs and pain points.
  • Mistakes happen but be ready to change and adapt rather than resisting progress.
  • Understand others' motivations and what solves their problems to influence them.

Timestamps:

0:00 - Introduction

1:38 - How do we know this is the real Bob Burg?

2:34 - Moral authority vs positional authority

3:59 - Generosity: enlightened self-interest?

7:54 - Law of Authenticity

14:04 - Consistency

16:39 - Feel good questions

23:05 - Building real rapport

25:50 - Learning from business mistakes

27:53 - The impact of AI in business

Listen in for timeless wisdom on leadership, sales, marketing and the power of character from a true authority in his field.

🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

🕮 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks

Expert Authority Builder Series:

🕮 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

🕮 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

🕮 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule ()

🕮 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott

👑 - TWITTER: https://twitter.com/WhatStrategy

👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy

💻 - WEBSITE: https://TheRecognizedAuthority.com

  continue reading

176 episodes

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