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Building Authority vs a Personal Brand with Karley Cunningham

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Manage episode 395468126 series 2921886
Content provided by Alastair McDermott - The Recognized Authority. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alastair McDermott - The Recognized Authority or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Are you struggling to differentiate your consulting business in a competitive market? Wondering how to turn your brand promise into reality so prospects see you as the recognized authority? On this episode of The Recognized Authority podcast, host Alastair McDermott interviews branding expert Karley Cunningham from Big Bold Brand on the differences between building a personal brand, an authoritative brand in your niche, and an identifiable brand for your business. Tune in to learn:

  • The core components of crafting a compelling brand positioning
  • Actionable strategies for operationalizing your brand strategy
  • A system for integrating your brand values into decision-making
  • How to influence what clients and prospects say about you

If you want to learn how to build trust and authority so you attract more of your ideal clients, don’t miss this episode!

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/building-authority-vs-a-personal-brand 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

  continue reading

176 episodes

Artwork
iconShare
 
Manage episode 395468126 series 2921886
Content provided by Alastair McDermott - The Recognized Authority. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alastair McDermott - The Recognized Authority or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Are you struggling to differentiate your consulting business in a competitive market? Wondering how to turn your brand promise into reality so prospects see you as the recognized authority? On this episode of The Recognized Authority podcast, host Alastair McDermott interviews branding expert Karley Cunningham from Big Bold Brand on the differences between building a personal brand, an authoritative brand in your niche, and an identifiable brand for your business. Tune in to learn:

  • The core components of crafting a compelling brand positioning
  • Actionable strategies for operationalizing your brand strategy
  • A system for integrating your brand values into decision-making
  • How to influence what clients and prospects say about you

If you want to learn how to build trust and authority so you attract more of your ideal clients, don’t miss this episode!

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/building-authority-vs-a-personal-brand 👈👈

----------------------------------------------------------------------------------------------

✉️ Subscribe to the email list at TheRecognizedAuthority.com

🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question

⭐ Like what you heard? Please help share the podcast by leaving a rating & review

🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇

👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

👑 – TWITTER: https://twitter.com/WhatStrategy

👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/

💻 – WEBSITE: https://therecognizedauthority.com

  continue reading

176 episodes

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