Artwork

Content provided by Alastair McDermott - The Recognized Authority. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alastair McDermott - The Recognized Authority or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

How to Implement an Authority Strategy with Alastair McDermott

23:56
 
Share
 

Manage episode 401714003 series 2921886
Content provided by Alastair McDermott - The Recognized Authority. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alastair McDermott - The Recognized Authority or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Are you tired of relying solely on word-of-mouth and referrals to drive your business? Do you dream of commanding premium fees and attracting better clients? The secret is to establish yourself as a recognized authority in your field. But how do you actually achieve this?

In this episode of The Recognized Authority podcast, host Alastair McDermott dives deep into the practical steps required to implement an authority strategy. He covers:

- The crucial foundations of positioning and messaging

- Crafting an effective content strategy that resonates with your audience

- Creating high-quality, evergreen content that demonstrates your expertise

- Leveraging AI and interviews to streamline the content creation process

- Distributing your content through your website, social media, and beyond

- The importance of consistency and building a body of work over time

Tune in to learn Alastair's framework for transforming your expertise into authority, attracting better clients, and commanding higher fees.

Topic:

authority marketing, content strategy, positioning, messaging, content creation, content distribution, lead generation

Key Insights:

- Establish a solid positioning and messaging foundation before building a content strategy

- Pick a tight niche or focus area to become known as an authority in

- Create evergreen, educational content that helps solve your audience's problems

- Consistency and building a body of work over time is crucial for authority building

- Use interviews and AI tools like ChatGPT to streamline content creation

- Distribute content through your website, social media, and other channels

- Attracting inbound leads allows you to command premium fees and work with better clients

Strategies:

- Use AI and voice dictation tools to create content strategies and streamline content creation

- Leverage interviews with experts as a shortcut to creating high-quality content

- Gate some content behind email opt-ins to capture leads

- Repurpose and reuse content across multiple formats and channels

- Approach content creation with the mindset of building an evergreen body of work

Process:

- Steps for implementing an authority strategy:

- Establish positioning and messaging

- Build a content strategy

- Start creating content

- Publish content on your website (some gated, some ungated)

- Distribute content on social media

- Create more content consistently over time

๐Ÿ—’๏ธ Show Notes ๐Ÿ—’๏ธ

Access all the links mentioned in this episode in the show notes here:

๐Ÿ‘‰๐Ÿ‘‰ https://therecognizedauthority.com/implement-an-authority-strategy/ ๐Ÿ‘ˆ๐Ÿ‘ˆ

----------------------------------------------------------------------------------------------

โœ‰๏ธ Subscribe to the email list at TheRecognizedAuthority.com

๐ŸŽ™๏ธ Record a question or voice message for the show at TheRecognizedAuthority.com/question

โญ Like what you heard? Please help share the podcast by leaving a rating & review

๐ŸŽ™๏ธ+๐Ÿ“บ SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

๐Ÿ“ฒ | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

๐Ÿ•ฎ - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

๐ŸŽ“ COACHING: Find out more about working with Alastair: https://rec.nz/coaching

๐Ÿšจ โ€“ FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIAโ€ฆ ๐Ÿ‘‡

๐Ÿ‘‘ โ€“ LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

๐Ÿ‘‘ โ€“ TWITTER: https://twitter.com/WhatStrategy

๐Ÿ‘‘ โ€“ FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

๐Ÿ‘‘ โ€“ INSTAGRAM: https://www.instagram.com/WhatStrategy/

๐Ÿ’ป โ€“ WEBSITE: https://therecognizedauthority.com

  continue reading

174 episodes

Artwork
iconShare
 
Manage episode 401714003 series 2921886
Content provided by Alastair McDermott - The Recognized Authority. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alastair McDermott - The Recognized Authority or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Are you tired of relying solely on word-of-mouth and referrals to drive your business? Do you dream of commanding premium fees and attracting better clients? The secret is to establish yourself as a recognized authority in your field. But how do you actually achieve this?

In this episode of The Recognized Authority podcast, host Alastair McDermott dives deep into the practical steps required to implement an authority strategy. He covers:

- The crucial foundations of positioning and messaging

- Crafting an effective content strategy that resonates with your audience

- Creating high-quality, evergreen content that demonstrates your expertise

- Leveraging AI and interviews to streamline the content creation process

- Distributing your content through your website, social media, and beyond

- The importance of consistency and building a body of work over time

Tune in to learn Alastair's framework for transforming your expertise into authority, attracting better clients, and commanding higher fees.

Topic:

authority marketing, content strategy, positioning, messaging, content creation, content distribution, lead generation

Key Insights:

- Establish a solid positioning and messaging foundation before building a content strategy

- Pick a tight niche or focus area to become known as an authority in

- Create evergreen, educational content that helps solve your audience's problems

- Consistency and building a body of work over time is crucial for authority building

- Use interviews and AI tools like ChatGPT to streamline content creation

- Distribute content through your website, social media, and other channels

- Attracting inbound leads allows you to command premium fees and work with better clients

Strategies:

- Use AI and voice dictation tools to create content strategies and streamline content creation

- Leverage interviews with experts as a shortcut to creating high-quality content

- Gate some content behind email opt-ins to capture leads

- Repurpose and reuse content across multiple formats and channels

- Approach content creation with the mindset of building an evergreen body of work

Process:

- Steps for implementing an authority strategy:

- Establish positioning and messaging

- Build a content strategy

- Start creating content

- Publish content on your website (some gated, some ungated)

- Distribute content on social media

- Create more content consistently over time

๐Ÿ—’๏ธ Show Notes ๐Ÿ—’๏ธ

Access all the links mentioned in this episode in the show notes here:

๐Ÿ‘‰๐Ÿ‘‰ https://therecognizedauthority.com/implement-an-authority-strategy/ ๐Ÿ‘ˆ๐Ÿ‘ˆ

----------------------------------------------------------------------------------------------

โœ‰๏ธ Subscribe to the email list at TheRecognizedAuthority.com

๐ŸŽ™๏ธ Record a question or voice message for the show at TheRecognizedAuthority.com/question

โญ Like what you heard? Please help share the podcast by leaving a rating & review

๐ŸŽ™๏ธ+๐Ÿ“บ SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

๐Ÿ“ฒ | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe

๐Ÿ•ฎ - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book

๐ŸŽ“ COACHING: Find out more about working with Alastair: https://rec.nz/coaching

๐Ÿšจ โ€“ FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIAโ€ฆ ๐Ÿ‘‡

๐Ÿ‘‘ โ€“ LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/

๐Ÿ‘‘ โ€“ TWITTER: https://twitter.com/WhatStrategy

๐Ÿ‘‘ โ€“ FACEBOOK: https://www.facebook.com/TheRecognizedAuthority

๐Ÿ‘‘ โ€“ INSTAGRAM: https://www.instagram.com/WhatStrategy/

๐Ÿ’ป โ€“ WEBSITE: https://therecognizedauthority.com

  continue reading

174 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide