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#171: Nir Eyal – Writing books, persuasion vs. coercion, and how to be indistractable
Manage episode 383744188 series 2673742
Nir Eyal is a writer, consultant, and teacher at the intersection of psychology, technology, and business. He's the author of two best-selling books. Hooked, How to Build Habit Forming Products (2014) and Indistractable, How to Control Your Attention and Choose Your Life (2019).
Previously, Nir cofounded and sold 2 tech companies since 2003 and was dubbed by the MIT Technology Review as "the prophet of habit-forming technology." He previously taught as a lecturer in marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
In this episode, you’ll learn:
- About Nir's life as an author
- Habits and distractions
- Capturing the attention of an audience
- And how we can better focus our own limited energy and attention
Full transcript and show notes
Nir's Website / LinkedIn / Twitter / Instagram
***
RECOMMENDED NEXT EPISODE
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WHEN YOU'RE READY
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
***
CONNECT
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SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices
245 episodes
Manage episode 383744188 series 2673742
Nir Eyal is a writer, consultant, and teacher at the intersection of psychology, technology, and business. He's the author of two best-selling books. Hooked, How to Build Habit Forming Products (2014) and Indistractable, How to Control Your Attention and Choose Your Life (2019).
Previously, Nir cofounded and sold 2 tech companies since 2003 and was dubbed by the MIT Technology Review as "the prophet of habit-forming technology." He previously taught as a lecturer in marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
In this episode, you’ll learn:
- About Nir's life as an author
- Habits and distractions
- Capturing the attention of an audience
- And how we can better focus our own limited energy and attention
Full transcript and show notes
Nir's Website / LinkedIn / Twitter / Instagram
***
RECOMMENDED NEXT EPISODE
***
WHEN YOU'RE READY
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
***
CONNECT
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices
245 episodes
All episodes
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