The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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Redefining the Role of the CMO, with Matthew Harper, CMO of LinearB
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Manage episode 383887012 series 3303420
Content provided by alan.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by alan. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Matthew Harper about redefining the role of the CMO.
Not only is the role of the CMO not understood by the rest of the business, the CMOs themselves sometimes hardly know how to be effective leaders for their company. This has led to the CMO having the shortest tenure of any role in the C-suite. But it doesn’t have to be like this. What it means to be an effective CMO has changed, and it’s within reach of CMOs to excel at their role, but this does require reevaluating what are the priorities and what relationships with the rest of the business need to look like.
Matthew Harper is a dynamic, results-driven senior marketing professional with 20 years of experience across the international technology industry. Primarily, Matt has worked in enterprise SaaS, developer tools, AI platforms, and more. Matt is CMO of LinearB, and his previous experience includes VP of Marketing at Mattermost, VP of Marketing at Nylas, VP of Marketing at Moogsoft, and more.
You can find Matthew Harper on Linkedin.
You can watch full video versions of the podcast on our YouTube channel.
Ready to provoke the truth? Get in touch at alan-agency.com.
Hosted on Acast. See acast.com/privacy for more information.
87 episodes
MP3•Episode home
Manage episode 383887012 series 3303420
Content provided by alan.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by alan. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Matthew Harper about redefining the role of the CMO.
Not only is the role of the CMO not understood by the rest of the business, the CMOs themselves sometimes hardly know how to be effective leaders for their company. This has led to the CMO having the shortest tenure of any role in the C-suite. But it doesn’t have to be like this. What it means to be an effective CMO has changed, and it’s within reach of CMOs to excel at their role, but this does require reevaluating what are the priorities and what relationships with the rest of the business need to look like.
Matthew Harper is a dynamic, results-driven senior marketing professional with 20 years of experience across the international technology industry. Primarily, Matt has worked in enterprise SaaS, developer tools, AI platforms, and more. Matt is CMO of LinearB, and his previous experience includes VP of Marketing at Mattermost, VP of Marketing at Nylas, VP of Marketing at Moogsoft, and more.
You can find Matthew Harper on Linkedin.
You can watch full video versions of the podcast on our YouTube channel.
Ready to provoke the truth? Get in touch at alan-agency.com.
Hosted on Acast. See acast.com/privacy for more information.
87 episodes
All episodes
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