It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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How Do You Know What People Think About You?, With Kelly Burns
MP3•Episode home
Manage episode 384040511 series 1268172
Content provided by Stephen V. Smith and Pioneer Utility Resources. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephen V. Smith and Pioneer Utility Resources or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Want to track consumer sentiment but not sure where to start? CTC's Kelly Burns shares her telco's experience with the net promoter score and how the utility lets the voice of the consumer guide its marketing strategy.
313 episodes
MP3•Episode home
Manage episode 384040511 series 1268172
Content provided by Stephen V. Smith and Pioneer Utility Resources. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephen V. Smith and Pioneer Utility Resources or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Want to track consumer sentiment but not sure where to start? CTC's Kelly Burns shares her telco's experience with the net promoter score and how the utility lets the voice of the consumer guide its marketing strategy.
313 episodes
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