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Fred Jacobs: Secrets to Shape Your Future in Radio and Podcasting -

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Manage episode 386023808 series 1256774
Content provided by David Martin & Kipper McGee, David Martin, and Kipper McGee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Martin & Kipper McGee, David Martin, and Kipper McGee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We welcome back Fred Jacobs, the media visionary and founder of Jacobs Media Strategies, known for creating the Classic Rock format in the 80s.

This time, Fred emphasizes the importance of innovation in the radio industry. He expresses optimism about radio's future and ways you can succeed, but he also highlights the need for creative formats and reaching diverse audiences.

We also dig into podcasting, where Fred expresses a somewhat bearish outlook on stand-alone podcasts due to saturation and challenges in audience discovery and monetization, but also shares ways in which established radio brands can still use podcasts to advantage.

As always, Fred provides key insights into what we can learn from radio’s past, present, and thoughts on our future, touching on topics like podcasting, AI, and marketing strategies.

One-Minute Martinizing

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200 episodes

Artwork
iconShare
 
Manage episode 386023808 series 1256774
Content provided by David Martin & Kipper McGee, David Martin, and Kipper McGee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Martin & Kipper McGee, David Martin, and Kipper McGee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We welcome back Fred Jacobs, the media visionary and founder of Jacobs Media Strategies, known for creating the Classic Rock format in the 80s.

This time, Fred emphasizes the importance of innovation in the radio industry. He expresses optimism about radio's future and ways you can succeed, but he also highlights the need for creative formats and reaching diverse audiences.

We also dig into podcasting, where Fred expresses a somewhat bearish outlook on stand-alone podcasts due to saturation and challenges in audience discovery and monetization, but also shares ways in which established radio brands can still use podcasts to advantage.

As always, Fred provides key insights into what we can learn from radio’s past, present, and thoughts on our future, touching on topics like podcasting, AI, and marketing strategies.

One-Minute Martinizing

Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!


Return to Brandwidth on Demand episodes

YES! Send me the free SHOW NOTES preview email

  continue reading

200 episodes

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