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Smashing Norms: How To Craft Stand-The-F*ck-Out Brands in Old-School Industries

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Manage episode 386244633 series 1414271
Content provided by Louis Grenier and Louis Grenier | Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Louis Grenier and Louis Grenier | Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Imagine starting a business with just $250 in your account, no knowledge of the industry you want to get into, and then turning it into a multi-million dollar brand with marketing that will blow the competition out of the water.

After Hurricane Katrina, Simone Bruni lost everything – her job, her home. Now, she’s the Founder and President of her very own demolition company: Demo Diva. Through genius marketing, and having the confidence to step into a stereotypically male-dominated world, she took the industry by storm and made something incredible out of nothing.

Topics Covered:

  • (00:00) - Intro
  • (01:20) - How marketing tells a story
  • (03:26) - Starting anew after losing everything
  • (07:24) - The first six months of Demo Diva
  • (10:51) - What is a demolition business?
  • (14:58) - The biggest marketing lesson after 10 years
  • (17:02) - Starting a business with just $250
  • (22:01) - The branding of Demo Diva
  • (30:02) - The demolition competition
  • (32:38) - Tips to grow your business
  • (34:36) - Diversity is your strength, not your weakness
  • (38:05) - Where Demo Diva is now

***

Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

🤘

  continue reading

434 episodes

Artwork
iconShare
 
Manage episode 386244633 series 1414271
Content provided by Louis Grenier and Louis Grenier | Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Louis Grenier and Louis Grenier | Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Imagine starting a business with just $250 in your account, no knowledge of the industry you want to get into, and then turning it into a multi-million dollar brand with marketing that will blow the competition out of the water.

After Hurricane Katrina, Simone Bruni lost everything – her job, her home. Now, she’s the Founder and President of her very own demolition company: Demo Diva. Through genius marketing, and having the confidence to step into a stereotypically male-dominated world, she took the industry by storm and made something incredible out of nothing.

Topics Covered:

  • (00:00) - Intro
  • (01:20) - How marketing tells a story
  • (03:26) - Starting anew after losing everything
  • (07:24) - The first six months of Demo Diva
  • (10:51) - What is a demolition business?
  • (14:58) - The biggest marketing lesson after 10 years
  • (17:02) - Starting a business with just $250
  • (22:01) - The branding of Demo Diva
  • (30:02) - The demolition competition
  • (32:38) - Tips to grow your business
  • (34:36) - Diversity is your strength, not your weakness
  • (38:05) - Where Demo Diva is now

***

Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

🤘

  continue reading

434 episodes

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