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Garage Beer's Andy Sauer and Corey Smale on Finding the Craft Lager Brand's Voice
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Manage episode 386627559 series 2440682
Content provided by Brewbound. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brewbound or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Garage Beer’s new owner, Andy Sauer, and VP of marketing, Corey Smale, join the Brewbound team to discuss taking over the craft lager brand following a deal with Kentucky’s Braxton Brewing earlier this year. Sauer and Smale share how they’re building the brand, expanding to new markets, speaking to consumers and creating and nurturing the brand’s voice. The Brewbound team also breaks down the latest legal news in the beer space, including a lawsuit among Tree House owners and the dismissal of a shareholder lawsuit against Boston Beer amid the slowdown of Truly Hard Seltzer. The team also play Another Round or Tabbing Out on the growing number of craft doomsday stories.
…
continue reading
276 episodes
MP3•Episode home
Manage episode 386627559 series 2440682
Content provided by Brewbound. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brewbound or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Garage Beer’s new owner, Andy Sauer, and VP of marketing, Corey Smale, join the Brewbound team to discuss taking over the craft lager brand following a deal with Kentucky’s Braxton Brewing earlier this year. Sauer and Smale share how they’re building the brand, expanding to new markets, speaking to consumers and creating and nurturing the brand’s voice. The Brewbound team also breaks down the latest legal news in the beer space, including a lawsuit among Tree House owners and the dismissal of a shareholder lawsuit against Boston Beer amid the slowdown of Truly Hard Seltzer. The team also play Another Round or Tabbing Out on the growing number of craft doomsday stories.
…
continue reading
276 episodes
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