DR. BARRY KUDROWITZ: Professor of Play

Creativity in Captivity

A professor and head of the Department of Graphic Design, Apparel Design, Retail Merchandising, and Product Design at the University of Minnesota. He received his PhD from the Mechanical Engineering Department at the Massachusetts Institute of Technology (MIT), studying humor, creativity, and idea generation. Dr. Kudrowitz is interested in how creativity is perceived, evaluated and learned. He has years of experience working with the toy industry and has taught toy design for over a decade. Dr. Kudrowitz co-designed a Nerf toy, an elevator simulator that is in operation at the International Spy Museum in Washington, D.C., and a ketchup-dispensing robot that was featured on the Martha Stewart Show. He is also the associate editor of the Journal of Food Design.