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Social Media KPIs: Should not be focused solely on web traffic.
Manage episode 386796838 series 1980359
On this episode, I explain that social media KPIs, should not be focused solely on web traffic. Many people will never transact and perhaps not even want to visit your traditional website. Some will see impressions, remember at Retail, and then try your product.
Remember, awareness, consideration, and trial are the name of the game and that is most often going to happen without a website step.
657 episodes
Manage episode 386796838 series 1980359
On this episode, I explain that social media KPIs, should not be focused solely on web traffic. Many people will never transact and perhaps not even want to visit your traditional website. Some will see impressions, remember at Retail, and then try your product.
Remember, awareness, consideration, and trial are the name of the game and that is most often going to happen without a website step.
657 episodes
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