A Conversation With Tyler 'Sully' Sullivan of Ecom Growers & BombTech Golf

The Future of Email

Email is a conversational channel. Dumb statement of the obvious? This conversation with Tyler “Sully” Sullivan, founder of BombTech Golf, might make you think about that in a different way. BombTech is a direct-to-consumer maker of golf clubs.

Sully started the company in his basement (literally), and cultivated it as e-commerce evolved by (as he says) listening to the customers — primarily through email. This conversation was recorded a few months after Sully’s sale and final exit from BombTech. His focus these days is helping other e-commerce companies achieve similar growth with the help of the Ecom Growers agency.

What makes this conversation particularly valuable to marketers is the live example of fundamental value of really talking with customers. Email was/is perhaps the best digital channel for that, but the principle is what counts. Sully recounts how customer feedback was the key input in the hot-foot dance of selling a manufactured hard good; guess wrong about what the market actually wants, and you may have a container load of duds and debt. They’ll tell you what they want — the job is to listen.

This is a super-engaging and inspiring conversation for marketers and entrepreneurs alike. Pull the pin and check it out! And check out EcomGrowers.com